Product Marketing Manager

Brivo • Bethesda, MD • 2h ago

Summary

The Product Marketing Manager will be responsible for supporting the go-to-market strategy for our multifamily segment. This includes developing unique positioning, messaging, and competitive differentiation to help establish Brivo as a leader in a growing market. The role requires a collaborative individual who will track competitors and market trends to provide insights, build compelling product stories, and support successful product launches, sales enablement, and content creation.

This position is based at our Bethesda, MD headquarters or Lehi, UT office. Employees are expected to work on-site at least 2 days per week. Occasional travel may include participating in company meetings, industry trade shows, and other related events.

Responsibilities

Know Customer, Competition, & Market in the Multifamily segment:

Analyze customer product usage, identify untapped opportunities, and refine the multifamily buyer and influencer personas.

Track and analyze multifamily market trends to effectively position products and shape product marketing strategies for the business, covering everything from pricing to advertising and launches.

Lead competitive analysis and provide the field with quarterly intelligence updates.

Perform qualitative and quantitative research, including win/loss, messaging tests, etc, to gain insights into multifamily products and markets.

Execute Go-To-Market Strategies:

Develop and launch go-to-market plans for new products, adapting strategies to different revenue streams like direct sales, indirect channels, and third-party partnerships.

Plan and participate in the launch of new services and products; brief internal teams (e.g., Sales, Marketing, and PR) on product details and go-to-market priorities.

Translate complex technical features into clear user benefits and create detailed buyer personas.

Collaborate with Product, Engineering, Manufacturing, and other stakeholders to manage project timelines and meet key deadlines.

Research and recommend packaging and pricing strategies for new and existing products.

Measure success with key performance indicators (KPIs) and customer feedback.

Evangelize Brivo Products & Services:

Craft product and portfolio messaging that clearly communicates our vision and unique value proposition.

Develop engaging and persuasive content for all marketing channels, including our website, landing pages, and ad campaigns, to effectively promote our products, services, and brand.

Serve as a product expert, speaking and presenting to both internal teams and external audiences, including customers and partners.

Qualifications

5+ years in a product marketing, product management, or similar role.

BS/BA in Marketing, Communications, or a similar field. MBA a plus.

Prior experience in the multifamily property management industry and/or cloud SaaS security is strongly preferred.

Excellent writing and communication skills, comfortable presenting to a variety of audiences.

Proven ability to conduct market analysis and competitive research.

Familiarity with standard product marketing frameworks and tactics (e.g., Pragmatic Marketing framework, integrated marketing campaigns).

Working knowledge of web analytics tools (Google Analytics, WebTrends).

Strong analytical, quantitative, and creative skills with a detail-oriented approach.

Willingness to travel quarterly to represent the product and participate in key customer, sales, and industry events (e.g., trade shows, annual sales kick-offs, or user conferences).

The compensation package for this full-time position includes a base salary range of $140,000 - $150,000. Individual compensation packages are based on job-related skills, experience, qualifications, work location, training, and market conditions. In addition to cash compensation (base salary and, where applicable, incentive or overtime pay), Brivonians enjoy a robust benefits and perks package tailored to their work location. Learn more at www.brivo.com/about/careers.

About Us

Brivo Systems LLC created the cloud-based access control and smart spaces technology category over 20 years ago and remains the global leader serving commercial real estate, multifamily residential, and large distributed enterprises. The company's comprehensive product ecosystem and open API provide businesses with powerful digital tools to increase security automation, elevate employee and tenant experience, and improve the safety of all people and assets in the built environment. Brivo's building access platform is now the digital foundation for the world's largest collection of customer facilities, protecting over 600 million square feet across 60+ countries. Brivo is privately held and headquartered in Bethesda, Maryland, USA. Learn more at www.Brivo.com.

Brivo is an Equal Opportunity/Affirmative Action Employer committed to providing an inclusive work environment. If you require reasonable accommodations during the application or interview process, please contact jobs@brivo.com.

Brivo

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