Job Title: Senior Director, Growth Marketing
Location: Remote, U.S. or Greenville, SC
Job Summary:
The leader of Growth Marketing is accountable for developing, implementing, measuring, and optimizing global demand generation programs to drive awareness and demand, and meet pipeline targets for Gordian. This role will lead a team of segment, field, and digital marketers leveraging digital, ABM tactics, working closely with product marketing, content marketing, and sales on global programs.
Reporting to the CMO, the Snr Director of Growth Marketing will oversee and make strategic decisions on Gordian demand generation campaigns to drive interest and build pipeline across Gordian's buyer segments both prospect and customer. Responsibilities include developing the strategy, talent, and execution of integrated plans to meet pipeline targets, as well as measuring the return on investment and optimizing based on performance.
Key Responsibilities:
Develop a global demand generation strategy that supports Gordian growth strategic plan.
End-to-end coordination and management of integrated demand generation programs including planning, promotion, execution, optimization, and reporting for programs designed to grow and accelerate the pipeline, ultimately driving revenue
Work with both the sales, product, and marketing team members to support go-to-market efforts and to develop successful strategies and campaigns that attract new customers and support existing customer growth.
Drive segmented approach to messaging and program development throughout buyer journey
Continuously measure and optimize programs to maximize ROI.
Manage paid digital strategy, optimization, and budget.
Coach and mentor a team of high-performance marketers executing the campaign, paid digital, and field marketing activities.
Drive ABM best practices and techniques for 1:1, 1: few, 1: many program execution.
Own Intent and engagement data and develop program triggers to move through buyer journey
Own website engagement data management, and intent data and optimize for pipeline performance
Align with the Gordian inside sales, enterprise sales, business development, and go-to-market leadership team on business goals and priorities.
Stay abreast of market dynamics, buyer needs, and competitive pressures
Stay abreast of latest marketing practices and be willing to experiment. Drive adoption of AI tools to automate programs and drive team efficiency.
Represent Gordian in great Fortive digital touchpoints, workshops, etc.
Your experience:
Bachelor's degree, plus 4+ years in a global marketing leadership role, 8+ years of marketing experience.
Proven track record of developing ABM & digital strategies and supporting digital marketing programs in a high growth SaaS and services environment.
Proficiency with Salesforce, Marketo, Qualified, and ABM platforms (e.g.6Sense)
Proficiency in leveraging AI tools to automate and improve program efficiency
Metrics-driven management approach with strong data-drive, analytical mindset
Strong communication and presentation skills.
Excellent time management and prioritization skills.
Adaptable to different team members' work styles and personalities.
Prior experience in the construction space is highly desirable
Fortive Corporation Overview
Fortive's essential technology makes the world safer and more productive. We accelerate transformation in high-impact fields like workplace safety, build environments, and healthcare.
We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in healthcare sterilization, industrial safety, predictive maintenance, and other mission-critical solutions. We're a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to advanced technologies that help providers focus on exceptional patient care.
We are a diverse team 10,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.
At Fortive, we believe in you. We believe in your potential-your ability to learn, grow, and make a difference.
At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.
At Fortive, we believe in growth. We're honest about what's working and what isn't, and we never stop improving and innovating.
Fortive: For you, for us, for growth.
About Gordian
Gordian is the world's leading provider of facility and construction cost data, software and services for all phases of the building lifecycle. A pioneer of Job Order Contracting (JOC), Gordian's offerings also include our proprietary RSMeans data and Sightlines Facility Intelligence solutions. From planning to design, procurement, construction and operations, Gordian's solutions help clients maximize efficiency, optimize cost savings and increase building quality. Gordian is a part of the international business group Fortive, with 26,000 people employed worldwide.We offer an excellent benefits package including medical, dental, vision, life and LTD insurance, HSA, and a 401(k) retirement plan. EOE/AA/M/F/Vets/Disabled.
We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com.
Bonus or Equity
This position is also eligible for bonus as part of the total compensation package.
Pay Range
The salary range for this position (in local currency) is 126,700.00 - 235,300.00
This position is also eligible for bonus as part of the total compensation package.
The salary range for this position (in local currency) is 126,700.00 - 235,300.00
We are an Equal Opportunity Employer
Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com.
