Senior Director I, Integrated Marketing - West

The Coca-Cola Company • Chicago, IL • 2h ago

Location: Chicago, Illinois, Los Angeles, California or Dallas Texas, USA

The Senior Director I, Region Marketing West provides leadership and support for the development and execution of market activation programs within assigned brands, geographies, and/or channels. This role partners with internal and external stakeholders to drive effective implementation of programs and initiatives that support value and growth objectives.

KEY WORKING PARAMETERS

Focus, Scope, & Impact:

Leads a team of regional integrated marketers focused on assets and franchise relationships

Represents the Category OU platforms/programming/innovation in Governance Routines at region and aligning bottlers & customers to support the plans

Responsible for assessing and analyzing consumer insights and passions, as well as, leveraging industry intel and knowledge to create core marketing strategies to drive revenue growth and enable OU's achieve business plan

Enhances commercial priorities with compelling sales and marketing platforms within the regions (by bottler by market) amplifying the national plans with the local marketing assets

Responsible for activating local market assets and engaging in the Collaborative Business Planning process creating key strategies that reinforce The Coca-Cola Partner Commitment with those partners

Leads regional customer marketing with our larger regional retail customers within the region supporting their core strategies via the Collaborative Business Plan

Collaborate with Creative Operations to deliver regional and customer creative marketing content

Key focus is on long term (3-5 year) brand preference building, increasing our per cap consumption and revenue and creating long term, winning strategic plans with our bottlers and customers

KEY SUCCESS PARAMETERS

Education

Minimum Required: Bachelor's degree

Preferred Level: MBA or other graduate degree

Experience

Minimum Required:

3-5 years of experience, preferably in the consumer goods/beverages industry or sports business

Experience leading small teams and/or cross-functional projects

Strong analytical and insights ability

General Manager Mindset

Strategic thinking and effective communication skills

Customer and regional (local market) marketing experience

Exposure to shopper insights, partnership management, and annual planning

Preferred Level:

7-9 years of experience in the consumer goods/beverages industry or sports business

Experience in marketing partnerships and customer marketing

Experience working with marketing assets and supporting financial management

Work Focus

Contribute to building and maintaining a high-performing and engaged team

Develop customer and partnership skills

Support the implementation of national sales and marketing plans across regions and customers

Assist in asset planning, partnership management, and customer marketing activities

Demonstrate strategic and creative thinking

Ability to interpret shopper behavior, brand strategies, and channel/customer needs, and help turn this knowledge into action

Previous experience in customer/shopper/region/channel management is a plus

Demonstrated personal leadership and influencing skills

Communication Focus

Communicates regularly with internal teams, bottlers, and local marketing assets, as well as regional customers

Collaborates with category leads, partnerships, connections, and creative to support customer and system engagement

Works to align interests with bottlers and local assets

Skills Influencing; Financial Management; Sports Marketing; Customer Marketing; Customer Insights; Marketing; Strategic Thinking; Business Insights; General Management; People Management

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Pay Range:$189,000 - $217,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

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