This job was posted by https://illinoisjoblink.illinois.gov : For more information, please see: https://illinoisjoblink.illinois.gov/jobs/12896800

THE OPPORTUNITY:\ This existing vacancy is open to candidates that reside in the United States.

TheMarketing Director, Campaignsis responsible for driving pipeline creation and acceleration through integrated campaigns that span TOFU, MOFU and BOFU programs. This person will lead our campaign strategy and execution across key buyer segments (e.g.,Mid-Market, Enterprise) and prioritized multi-product strategies in close partnership with Sales, Product Marketing, Demand COE, Content and Marketing Ops.

This role bridges strategy with executiondesigning scalable campaign frameworks while rolling up sleeves to ensure we deliver predictable, high-quality pipeline growth. The ideal candidate thrives in a scaling environment and brings a proven ability to lead cross functional collaboration, campaign design, and team development.

Primary Duties and Responsibilities

Pipeline Ownership & Campaign Strategy\ \

Own funnel metrics and quarterly marketing sourced pipeline

targets across sales segments and products

Develop full-funnel integrated campaign strategies that connect

thought leadership programs with how each segment buys, from awareness through opportunity acceleration.

Translate GTM priorities into marketing campaigns aligned to

segment needs, sales programs (with rev ops/sales partner), and product narratives.

Integrated Program Development\ \

Build segment-specific plans combining digital, content, events,

and partner marketing motions to reach and convert target accounts.

Lead campaign calendars to manage timing, prioritization, and

executional capacity across programs.

Champion the creation and adoption of campaign briefs, campaign

playbooks, and post-campaign analysis templates.

Identify and test new use cases for AI in campaign planning and

execution stay on top of trends for demand and campaign marketers

Sales & Marketing Alignment\ \

Act as the key marketing partner for Sales leaders across

Mid-Market and Enterprise segments.

Facilitate ongoing campaign reviews, feedback loops with Demand

Engagement and Sales to align on goals, refine plays, and course-correct in real time.

Cross Functional Partnership\ \

Work closely with Product Marketing to map messaging and sales

plays to campaign structures.

Build connective tissue between the Campaigns function and

Demand COE, Product Marketing and Content

Partner with the Demand COE to align campaign mechanics with

channel strategy (email, webinar, content syndication, paid media).

Coordinate with Marketing Operations to establish clear

measurement, campaign attribution, and performance tracking.

Minimum Skills and Qualifications

8+ years of B2B marketing experience, including related experience

in Software as a Service (SaaS)

4+ years in integrated campaign management

2-3+ years of people management

Proven success in building and executing multi-channel, full-funnel

campaigns

Experience partnering with Sales and Product Marketing to translate

GTM needs into actionable marketing programs

Ownership of funnel metrics and pipeline targets

Strong project management and ability to manage campaign calendars

and cross-functional prioritization

Experience with campaign reporting tools like PowerBI, Salesforce,

Marketo

Ability to design scalable campaign frameworks, including use of

Lucidchart or similar tools for flows

Track record of using campaign briefs, playbooks, and post-campaign

analysis templates

Preferred Skills and Qualifications

Experience leading team buildout or standing up a campaign function

Familiarity with ABM platforms like 6sense or Demandbase

Working knowledge of AI tools or experimentation with GenAI in

marketing ops or campaign planning

Campaign budget ownership and performance-based reallocation

experience

What are the benefits and perks of working at VelocityEHS?\ You and your loved ones will be supported with a competitive and comprehensive benefits package. Below are some highlights, or you can review all our perks and benefits by visiting our career page!

Generous time off programs,

Medical/dental coverage, retirement (with employer match)

Parental leave plans for all family @types

Job shadowing programs and one-on-one coaching opportunities

Tuition reimbursement for continuing educati

MSDSONLINE dba VelocityEHS

Latest Jobs

Marketing Director, Campaigns