Sr Analyst-CRM & Lifecycle Marketing

The Walt Disney Company • Celebration, FL • 9h ago

About the Role & Team:

"We create happiness." That is our motto at Walt Disney Parks and Resorts. And it permeates everything we do. At Disney, you will help encourage that magic by enabling our teams to push the limits of entertainment and build the never-before-seen! Are you ready to join this team and make an impact?

The CRM & Lifecycle Marketing team is focused on delivering powerful customer experiences across engagement touch points by applying data and Customer Relationship Management (CRM) tools to bring marketing to life. The CRM & Lifecycle Marketing team leads consumer data selection for 1:1 marketing campaigns and manages deployment of direct marketing channel tactics. We accomplish these capabilities with partnerships internally within Disney, as well as with vendors and software/data suppliers.

As a Sr Analyst on the CRM team, you will be responsible for leading the day-to-day management and execution of direct channel campaigns across multiple lines of business. You will be seen as a subject matter expert in the Adobe Campaign and Salesforce Marketing Cloud tools and data our team utilizes for activation, and provide mentoring and support for others on the team. You will lead partner meetings related to campaign activations for your lines of business. This position does not have direct reports.

You will report to the Manager - CRM & Lifecycle Marketing.

Position will be On-Site, Monday - Thursday and remote on Friday.

This is a Full-Time role.

What You Will Do:

Be a subject matter expert in the tools (Adobe Campaign, Salesforce Marketing Cloud, Snowflake) and data utilized for activation including Line of Business-specific data and nuances

Lead the day-to-day management and execution of direct channel campaigns (email, direct mail)

Build and deployment of highly complex communication streams while manipulating JavaScript, HTML and CSS to personalize and troubleshoot email creative

Engage cross-organizational teams such as strategy, analytics, and IT, leveraging your excellent interpersonal skills such as influence, negotiation, partnering, and problem-solving

Monitor triggered campaigns, ensuring they run as expected and notifying partners of any issues

Troubleshoot and research issues to resolution

Be a leader, mentoring and supporting others on the team

Develop comprehensive documentation on our team's tools and processes to aid in onboarding/training

Lead channel strategies and projects that drive campaign and channel best practices/optimizations

Use your critical thinking and initiative to work autonomously to troubleshoot, find efficiencies, and drive change

Required Qualifications & Skills:

4+ years of direct experience with designing, building, and sustaining end-to-end email marketing campaign flows in deployment platforms such as Adobe Campaign and Salesforce Marketing Cloud

2+ years building complex, omni-channel marketing streams utilizing email, direct mail, push, and SMS

2+ years performing SQL queries and analyzing large datasets in relational databases such as Snowflake to identify, segment, qualify, and test customer audiences as well as troubleshoot data issues

Proven knowledge and understanding of complicated data environments, personalization at scale, relational database methodology, and go-to-market process

Experience with large organizations and navigating ambiguity while maintaining clear decision-making

Ability to convey technical details and concepts to non-technical audiences, fostering alignment through clear communication

Extreme attention to detail with strong UAT and quality assurance aptitude

Education:

Bachelor's degree or equivalent related experience required

Additional Information:

Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits .

Job ID: 10137204

Location: Celebration,Florida

Job Posting Company: Disney Experiences

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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