Fluke is currently seeking a Global Product Marketing Specialist to support its portfolio of premium products. Reporting to the Sr. Manager, Product Marketing, this role will collaborate heavily with the product teams and regional commercial teams.
The Global Product Marketing Specialist is responsible for uncovering customer and competitive insights that drive marketing action, delivering those findings cross-functionally, partnering with product managers to develop product roadmaps and customer buying journeys, creating marketing plans for new product introductions (NPIs), developing compelling messaging for the portfolio of products, coordinating with commercial & wider marketing stakeholders to align on marketing priorities across regions (EMEA, APAC, and the Americas), collaborating with marketing peers to develop assets and execute against campaigns, and generally acting as the product line and customer expert within marketing.
This hybrid position is based in Everett, WA.
Responsibilities:
Collaborate with cross-functional teams (product management, digital marketing, sales, etc.) to execute go-to-market plans.
Develop product positioning, value propositions, and core messaging that align with strategy and resonate with customers.
Create and deliver detailed marketing plans and campaigns, ensuring timely delivery of translated assets.
Conduct market and customer research to capture insights about customer needs and decision-making processes.
Create global marketing and sales collateral (one-pagers, datasheets, sales materials, web copy, etc.).
Track KPIs and make data-driven decisions.
Collaborate with other Product Marketing Managers to leverage best practices and support product campaigns.
Stay updated on industry trends to identify obstacles and opportunities.
Manage multiple complex projects simultaneously with strong time and workload management skills.
Use data visualization tools (PowerBI, Looker Studio, Tableau) to tell data-driven stories.
Thrive in a collaborative, cross-functional work environment with strong interpersonal skills.
Experiment and learn quickly from failures.
Develop and deliver compelling presentations and storytelling.
Write copy with SEO and social media in mind.
Organize and retrieve data from multiple information systems.
Work flexibly across different time zones.
Travel up to 15%.
Minimum Qualifications:
2-3+ years of product or technical marketing experience in a B2B organization.
Bachelor's Degree in Marketing, Business, Communications, Journalism, or a related field.
Broad understanding of various marketing strategies and campaign tactics.
Ability to interpret data and create data-driven campaign strategies.
Excellent verbal and written communication skills.
Preferred Qualifications:
4+ years of product marketing experience in a B2B organization.
Experience launching hardware and software products.
Background in quantitative and qualitative customer research.
Experience in a global marketing role with regional partners in EMEA, APAC, and the Americas.
Technical content writing experience.
Fortive Corporation Overview
Fortive's essential technology makes the world safer and more productive. We accelerate transformation in high-impact fields like workplace safety, build environments, and healthcare.
We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in healthcare sterilization, industrial safety, predictive maintenance, and other mission-critical solutions. We're a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to advanced technologies that help providers focus on exceptional patient care.
We are a diverse team 10,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.
At Fortive, we believe in you. We believe in your potential-your ability to learn, grow, and make a difference.
At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.
At Fortive, we believe in growth. We're honest about what's working and what isn't, and we never stop improving and innovating.
Fortive: For you, for us, for growth.
About Fluke
Fluke is leading the world in creating software, test tools and technology that will support customers today and in the future. We are a customer-obsessed market leader with a strong reputation for reliability, quality and safety.A wholly owned subsidiary of Fortive Corporation (www.fortive.com), Fluke is a global corporation headquartered in the greater Seattle area. Driven by the successful Fortive Business System, Fluke offers the passion of a startup with the resources of a Fortune 500 company. We are focused on the growth of our individual employees, teams and the Fluke brand.
We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com.
Bonus or Equity
This position is also eligible for bonus as part of the total compensation package.
Pay Range
The salary range for this position (in local currency) is 65,100.00 - 120,900.00
This position is also eligible for bonus as part of the total compensation package.
The salary range for this position (in local currency) is 65,100.00 - 120,900.00
We are an Equal Opportunity Employer
Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com.
