Director, Marketing and Ad Technology Solutions Architecture

Experian • United States, United States • 2d ago

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.

We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

The Director, Marketing and Ad Technology Architecture is someone with first-hand experience in building/integrating with and operating a variety of platforms, from messaging technologies (email, mobile push, SMS), Customer Data Platforms (CDP), Advertising Technology (Ad Serving, DSP, SSP), Content Management Systems (CMS)-to the foundational elements around data, identity management and resolution, C360, and tagging and taxonomy.

You may need to be "hands-on" to lead technical design and approach-in other situations, you will partner with marketing and business leaders to take their use-cases and translate them into technical requirements. You hold a diverse background which includes brand, SaaS/Platform and consultancy experience. They have a pulse on latest marketing and ad technology trends and work toward being on the leading edge of innovation.

This is a senior, visible and matrixed role, leading a small team of solution architects who support our MarTech, lifecycle and marketing teams. You will report to the Vice President of Customer Lifecycle and Marketing Technology. This role is fully remote.

You'll have opportunity to:

Understand the D2C product and business roadmap, gaps and capabilities of the existing D2C technology and martech stack-to build a short, mid and long-term martech and adtech strategy according to ECS' strategic vision

Lead platform evaluations; work with technology team and external partners/vendors on assessment approach (pilot and validation) and investment cases

Lead the technology rollout, adoption, and value realization of selected platform(s) to enhance audience discovery, targeting, and orchestration for first and third-party use-cases, both on and off-property

Develop a strategic roadmap for platform and system integrations, cross-platform orchestration and personalization use-cases

Partner, lead meetings and communication between marketing and team members and technical teams to translate requirements into technical solutions

Lead both the team and peers across the organization, on MarTech / AdTech best practices and latest technologies, to promote high value outcomes

Support daily BAU and product roadmap workstreams; help urgent use-cases and custom approaches to tech/business problems

10+ years of experience in Martech and AdTech; both in implementation and operations across different platforms and environments

POV on industry-leading MarTech / AdTech platforms, with ML, and GenAI use-case intersections

Experience with the Product Operating Model, Objectives and Key Results framework

Comfort and experience operating in both continuous development and sprint-based environments

Knowledge of GenAI/ML platform and opportunities, Data Management (Data lakes) Content Management Systems, DAMs, UX, and AWS cloud portfolio

Working knowledge of SaaS Platforms: Salesforce Marketing Cloud (preferred), Adobe, CMS', DSP/SSPs, ad Serving technology, data clean rooms; moderate SQL and data architecture

Lead conversations across a variety of levels, from executive and senior leaders, marketing, analytics, data science, to engineering teams

Demonstrated agreement building ability with business and technology partners

Benefits/Perks:

Great compensation package and bonus plan

Core benefits including medical, dental, vision, and matching 401K

Flexible work environment, ability to work remote, hybrid or in-office

Flexible time off including volunteer time off, vacation, sick and 12-paid holidays

Explore all our exciting benefits here: https://yourexperianbenefits.com/cand-index.html

At Experian, our people and culture set us apart. We're deeply committed to creating an environment where everyone feels they belong and can excel. From inclusion and authenticity to work/life balance, development, wellness, collaboration, and recognition, we focus on what truly matters. Our people-first approach has earned us global recognition: World's Best Workplaces 2024 (Fortune Top 25), Great Place To Work 2025 in 26 countries, and Glassdoor Best Places to Work 2024, among others.

Want to see what life at Experian is really like? Explore Experian Life on social or visit our Careers Site.

Our compensation reflects the cost of labor across several U.S. geographic markets. The base pay range for this position is listed above. Within this range, individual pay is determined by work location and additional factors such as job-related skills, experience, and education. This position is also eligible for a variable pay opportunity and a comprehensive benefits package.

Experian is proud to be an Equal Opportunity Employer for all groups protected under applicable federal, state and local law, including protected veterans and individuals with disabilities. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

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