Marketing Technology SFMC Administrator
We are seeking a highly skilled Salesforce Marketing Cloud (SFMC) Administrator to own and manage all core SFMC platform operations, data structures, user governance, deliverability health, list hygiene, and financial usage oversight across the Camping World + Good Sam enterprise. This role is the accountable steward of SFMC system stability, compliance, and operational readiness for all business units.
The SFMC Administrator is responsible for ensuring the platform remains reliable, secure, and optimized for CRM, Marketing, and cross-channel engagement across Email, SMS, Direct Mail integrations, and emerging orchestration initiatives.
This is a hands-on operational role, with approximately 75% of your time spent running, maintaining, and optimizing the platform, and 25% devoted to governance, documentation, reporting, and cross-functional coordination.
This role reports to Andrew Bullock, Enterprise Director of Marketing Technology, and partners deeply with Good Sam CRM Strategy, Camping World Retail Marketing, Enterprise Data Architecture, IT, Marketing Operations PMO, and advanced MarTech services teams.
What You'll Do
Hands-On SFMC Platform Operations & Administration (60-65%)
Administer all SFMC business units across Camping World and Good Sam - ensuring user access, authentication, and permissioning are accurate and compliant.
Build, manage, and maintain Data Extensions, Contact Builder, data models, and retention rules.
Oversee automation in Automation Studio: scheduling, monitoring, optimizing, and resolving errors.
Own and manage all Salesforce support case work for SFMC issues the CRM and campaign teams cannot resolve themselves. Including submitting cases, tracking progress, escalating severity when needed, partnering with Salesforce engineers on root-cause analysis, and closing out each case with clear internal documentation and preventative recommendations.
Maintain and validate platform integrations including Snowflake, Segment, Kafka/IT service layers, SFTP feeds, and transactional triggers.
Manage subscriber logic across the enterprise: Contact ID/Subscriber Keys, preferences, profile attributes, exclusions, and global suppression.
Maintain and configure Send Classifications, IP warm-up logic, domain/dedicated IP settings, auto-suppression lists, and deliverability-relevant configuration.
Conduct platform hygiene: archiving unused DEs, identifying stale automations, fixing ingestion mismatches, and maintaining folder/asset structure.
Support deployments by preparing DEs, validating dynamic logic, executing test sends, and monitoring defects.
List Hygiene, Cleaning & Suppression Management (10%)
Own enterprise-wide email list for hygiene and cleaning processes, ensuring lists remain healthy, compliant, and high-performing.
Run and manage recurring list cleaning (and supporting hygiene tooling) for acquisition lists, legacy lists, and CRM-owned audiences.
Implement and enforce suppression and exclusion frameworks:
hard bounce suppression
repeated soft bounce rules
complaint-driven suppression
engagement-based sunset logic
Partner with CRM Channel Leads and Acquisition teams on pre-send cleaning rules and safe audience thresholds.
Maintain cleaning logs and outcomes, ensuring visibility to CRM, Deliverability partners, and leadership.
Deliverability, Monitoring & Reporting (10%)
Own enterprise deliverability monitoring, including inbox placement, bounce patterns, complaint rates, spam trap risk, domain performance, and IP reputation.
Maintain and evolve deliverability dashboards using SFMC data, Snowflake reporting, and external tools (Inbox Monster, etc).
Partner with Email/SMS Channel Leads, CRM Strategy, and external partners to improve sender health, list quality, and cadence strategy.
Identify and surface risks early, including spam trap spikes, blocklist activity, or authentication concerns (DKIM, SPF, DMARC).
Provide weekly and monthly deliverability insights with actionable recommendations.
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Financial, Licensing & Usage Reporting (5%)
Track and report on SFMC contract utilization, including:
Contact usage vs. contracted allocation
SuperMessage consumption
BU-level usage trends
SMS/Mobile usage alignment
IP/send volume plans
Provide usage dashboards to inform renewal negotiations and identify cost-saving opportunities.
Governance, Documentation & Platform Standards (10-15%)
Create and enforce enterprise-wide governance for naming conventions, folder structures, roles, permissions, hygiene, and platform standards.
Maintain comprehensive documentation: data models, schema maps, asset inventory, access logs, and configuration standards.
Drive structured platform change management and release practices (UAT, version control, rollback procedures).
Ensure SFMC aligns enterprise privacy and security standards, including consent logic, GDPR/CASL compliance, retention rules, and Securiti CMP outputs.
Cross-Functional Collaboration & Support (5-10%)
Partner with Good Sam/RV/Retail CRM teams, Marketing Operations, and Campaign Managers to ensure builds are supported by stable platform operations.
Work closely with Enterprise Data Architecture to troubleshoot data issues, evolve data models, and implement new integrations.
Provide guidance on platform constraints and best practices; explain complex platform behaviors in business-friendly language.
Partner with IT Security, Deliverability, and Legal/Privacy teams on high-risk issues, domain warm-up strategies, and enterprise authentication standards.
What Success Looks Like
Rock-solid platform stability: Automations, integrations, and data connections run reliably across all BUs.
Enterprise list health stays clean: Data health + suppression + hygiene practices consistently prevent bad inventory from entering sends.
Enterprise deliverability readiness: Reputation, domain health, and inbox placement remain strong, monitored, and proactively managed.
Usage transparency: Leadership has clear visibility into SFMC contact consumption, message usage, and financial impact.
Clean + documented system: Everything is governed, logged, and consistently organized across Good Sam and Camping World.
Reduced risk: Issues are spotted early; stakeholders get clear warnings, not surprises.
Trusted partnership: CRM, Marketing, and MarTech Engineering see the Admin as the dependable owner of platform integrity.
What You'll Bring
3-5 years hands-on SFMC administration experience in multi-BU enterprise environments.
Expertise in Contact Builder, Data Extensions, Subscriber Management, retention strategy, and system configuration.
Working knowledge of setting up SFMC triggered communications via both Email Studio Triggered Sends and Transactional Journeys
Strong experience with list hygiene and cleaning tools and suppression logic best practices.
Experience with Snowflake or enterprise data warehouses; familiarity with Segment/CDP pipelines.
Strong knowledge of deliverability (IP warming, authentication, domain reputation, compliant list practices).
Understanding of licensing models and SFMC usage metrics (Contacts, SuperMessages, Mobile/SMS).
Strong SQL skills for validation, hygiene, and troubleshooting.
Comfortable supporting multiple business units and high-volume marketing programs.
Excellent documentation and communication skills, clear, disciplined, and transparent.
Experience with process creation, platform governance, and cross-functional collaboration.
Active certifications in SFMC Administration, Email Specialist and/or Developer.
Working Style
Analytical & structured: Thrives in documentation, governance, and system integrity work.
Clear communicator: Surfaces issues early with @context and options.
Detail-obsessed: Notices risks others miss; double-checks everything.
Collaborative: Partners effectively across Marketing Ops, CRM, Data, and IT.
Calm under pressure: Handles production issues with urgency and clarity.
Platform protector: Maintains SFMC as a clean, stable, compliant system.
Pay Range:
$85,300.00-$124,400.00 Annual
In addition to competitive pay, we offer Paid Time Off, 401(k), an Employee Assistance Program, Good Sam Roadside Assistance, discounts, paid parental leave (if eligibility is met), Tuition Reimbursement (if eligibility is met), and on the job training opportunities. Full-time associates are offered a comprehensive benefit package including medical, dental, vision and more! Part-time associates are offered access to dental & vision coverage! For more information please visit: www.mycampingworldbenefits.com
We are an equal employment opportunity employer. The Company's policy is not to discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, veteran or uniformed service-member status, genetic information, or any other basis protected by applicable federal, state, or local laws.
