Lead Generation & Growth Marketing Specialist

Humanetics • Farmington Hills, MI • 2h ago

Humanetics is a high-tech global industrial technology group. We engineer extraordinary safety, digital, and sensor solutions for critical environments to put humans at the heart of industrial design. We are the pioneers of crash test dummies and a leading provider of virtual simulation software, integrated crash test systems, precision sensors, specialized fiber optics, and laser-based material engineering. Our highly specialized solutions are used in the development of every car on the road today, space missions, guidance systems, operating theatres, biomedical devices, haptic surgery, energy generation, semi-conductor chip manufacturing, and many applications at the cutting edge of human innovation. Our sensor and measurement capabilities create data from critical environments and deliver precision tools to enable customers to answer critical questions and empower decisions that drive performance. When we innovate, humans thrive.

Role Purpose: Support the Marketing team and the Global Growth Marketing Lead in executing and evaluating lead-generating activities, including paid ads, cold email outreach, list building, trade events, webinars, email campaigns, and social media.

Utilize analytical skills for campaign data management, optimization, lead generation, reporting, and evaluation. Organize online and offline events, and nurture marketing-qualified leads for sales teams. This role offers professional growth in a fast-paced environment, with opportunities in social media and content development.

Essential Functions & Responsibilities:

Campaign Management

Build and maintain dashboards to track and report on marketing and sales performance metrics weekly, monthly, quarterly, and annually.

Drive demand generation and lead management campaigns, coordinating closely with global sales organizations.

Develop data-driven marketing automations to nurture, qualify, and score leads, and deliver account-based marketing.

Content and SEO/SEM

Collaborate with agency partners to deliver SEO/SEM initiatives for lead generation.

Develop and execute compelling content strategies, marketing campaigns, and landing pages to drive inbound marketing.

Event Coordination

Organize, book, and manage logistics for trade events, ensuring a strong presence to engage customers and build relationships.

Integrate data from webinars and events into marketing efforts.

CRM and Data Management

Create and maintain forms, landing pages, campaigns, reports, and dashboards in HubSpot.

Work with the Salesforce Admin to maintain data hygiene, uphold best practices and maintain HubSpot / Salesforce sync.

Data Analysis

Deeply understand and utilize data to support business growth, consistently testing and learning.

Any other duties and responsibilities commensurate with the position.

Other Significant Role Requirements:

Self-starter with initiative and ownership.

Positive, can-do attitude and a team player.

Creative thinker with excellent problem-solving skills.

Great interpersonal skills and ability to engage all organizational levels.

Strong communication skills, both written and verbal.

Assertive, proactive, and pragmatic approach.

Passion for digital marketing.

Ability to build and maintain effective relationships quickly.

Willingness to learn and become a subject matter expert.

Dedicated to upholding compliance and best practice

Supervision: None

Customer Focus: This is a highly visible position with a critical impact on the company's future. Internal and external contacts include all levels of employees within the company, division management, consultants, and other professional business contacts within the industry. External contacts are key to the effective execution of the objectives of the company. Frequently these interactions will involve extremely complex, emotional and sensitive issues. Success in this area is vital for the development of the existing and future business.

Critical Competencies:

Written Communication - writes clearly and informatively; edits work for spelling and grammar; varies writing style to meet needs; presents numerical data effectively; able to read and interpret written information.

Adaptability - Adapts to changes in the work environment; manages competing demands; changes approach or method to best fit the situation; able to deal with frequent change, delays, or unexpected events.

Motivation - Sets and achieves challenging goals; demonstrates persistence and overcomes obstacles; measures self against standard of excellence; takes calculated risks to accomplish goals.

Planning/Organizing - Prioritizes and plans work activities; uses time efficiently; plans for additional resources; sets goals and objectives; organizes or schedules other people and their tasks; develops realistic action plans.

Professionalism - Approaches others in a tactful manner; reacts well under pressure; treats others with respect and consideration regardless of their status or position; accepts responsibility for own actions; follows through on commitments.

Education and/or Experience:

Required Qualifications:

Associate Degree.

Minimum 1 year of experience including experience gained through internships.

Strong numeracy and analytical skills.

Proficiency with Google Data Studio, Google Analytics, Search Console, Google Ads, and HubSpot CRM.

Experience with email marketing, data integrity maintenance, and spreadsheet modelling.

Excellent verbal and written communication.

Ability to meet tight deadlines, prioritize workload, and follow processes.

Understanding of digital marketing concepts.

Preferred Qualifications:

Bachelor's degree.

Experience in international or technical marketing.

Knowledge of Drupal, Salesforce, Adobe software (InDesign, Illustrator, Photoshop, Premiere Pro).

Event organization skills.

At Humanetics, privacy and information security is a critical feature of our corporate culture and is the responsibility of all employees.

Humanetics is an Equal Opportunity Employer/Veterans/Disabled/LGBT employer

Job Details

Job Function SGA

Pay Type Salary

Employment Indicator Regular

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