At Ford, our legacy of innovation and competitive spirit drives us to win on and off the track. This passion for performance dates back to 1901, when Henry Ford developed a race car called "Sweepstakes". It featured innovations such as mechanical fuel injection and insulated spark plugs that helped him win the race, as well as the money and fame that allowed him to start Ford Motor Company.
At Ford Racing, this same passion for performance and innovation drives our work, every day. It has powered historic wins, from Le Mans to Baja to Daytona, and many others. It has fueled the development of iconic and breakthrough products that allow our customers to infuse this passion into their daily lives - from Raptor to Mustang GTD, just to name a few.
Today, our commitment to winning at the highest levels of motorsport, to transferring our learnings into industry-leading performance products, and to our enthusiast customers and fans is stronger than ever. Ford Racing is seeking a Marketing Director to help lead our business, brand, and products into this exciting new chapter of our 125-year racing legacy.
In this position...
The Ford Racing Marketing Director will lead the strategic development of motorsport, product, and brand marketing communications for Ford Racing. They will be an influence-first leader who is able to collaborate and work with stakeholders on brand-led strategies executed across Ford. With strong creativity and passion for the work, at their core, they will be a modern marketer, and both inspire great work and be a brilliant operator, who knows how to navigate complex and matrixed organizations and brands. This role will oversee a team of 20+ marketing and product leaders & strategists.
What you'll do...
Be a strong people leader, guiding a team through change and transformation, with an eye on talent development, capability building, and culture even when the path is not yet clearly defined
Lead product marketing responsibilities in partnership with other Ford Racing teams and GM teams across the enterprise:
Product & Customer: product planning, vehicle features, voice of the customer, etc.
Offerings: configuring option packages, allocation methodology, etc.
Promotion: product positioning, monitoring competition, etc.
Develop strategies and campaigns to tightly integrate Ford Racing motorsport, product, and brand marketing
Develop and deliver key brand and product narratives and campaigns, including leading the engagement with creative agencies
Own breakthrough motorsport marketing that will build brand equity and drive long-term growth for the business
Elevate social marketing to engage and connect with consumers in new ways
Lead identification of new, deeper insights to inform strategies and drive differentiation
Co-author and orchestrate the delivery of our brand strategy, and its application to the key enterprise strategies to enable and inform:
Regional strategies from the Global brand strategy
Brand architecture strategy and playbooks and brand guidelines
Brand nomenclature strategy
Merchandising
Marketing Communications
Integrated Services
Community strategy
Employer brand strategy
Create business opportunities through strong brand partnerships that open channels to new and existing customers - including entertainment, sponsorships, and co-branded products and events
And more...
Partner closely with global customer experience, engineering, product management, integrated services, global data, insights and analytics, global marketing and advanced technology to ensure consistent and cohesive interpretation of brand and product strategies
You'll have...
Bachelor's degree, or higher, in Marketing, Advertising or Communications
10+ years working in brand, product and/or communications marketing (ideally with a mixture of agency and in-house. In-house is essential, agency is not)
5+ years working with global marketing responsibilities
5+ years supervising and leading internal and external (agency) teams
Experience working with executives and preparing presentations for C-suite
A strong point of view on working with regions on a Global brand promise
Experience marketing to enthusiastic customers driven by passion vs logic, bonus if it's in automotive
A comfort in white space, developing structure to deliver results
You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!
As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder...or all of the above? No matter what you choose, we offer a work life that works for you, including:
Immediate medical, dental, vision and prescription drug coverage
Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up childcare and more
Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
Vehicle discount program for employees and family members and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
A generous schedule of paid holidays, including the week between Christmas and New Year's Day
Paid time off and the option to purchase additional vacation time.
This position is a leadership level 4.
For more information on salary and benefits, click here: https: https://go.ford/LL4Benefits (https://urldefense.com/v3/\_https:/go.ford/LL4Benefits\\;!!N\LtwI-RPugbI9wg0dJn!HtFn3By1LMk\R8TSJiWrhDMTyqU07e0LRBNUdF-bSz-xsPBtnjU9MJ\7GUbMajXyIaWfhIOvAfF5CGk$)
Visa sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.
This position is hybrid. Candidates who are in commuting distance to a Ford hub location may be required to be onsite four or more days per week.
LI-WC2 #LI-Hybrid
Requisition ID : 55704
