We are seeking a skilled Paid Marketing Specialist to execute and optimize multi-channel PPC campaigns that drive high-quality leads at target CPLs across several web properties.
This role will live in the data: analyzing performance, identifying trends, and partnering with content, design, and development to turn insights into action.
Day-to-Day
Develop and execute effective marketing initiatives across all web properties with the aim of meeting or exceeding traffic goals and lead-generation goals set by the company for various websites and projects
Understand and manage lead funnel reporting for all projects
Advanced understanding and is comfortable with training others on marketing tools
Support team goals of generating quality leads within a target CPL and budget
Assist in execution of PPC campaigns (Google, Bing, Facebook, Twitter, Display, etc.)
Assist in the execution of:
Keyword expansion and management
Ad copy creation and testing
Asset creation and testing
Landing page creation and A/B testing
Conduct keyword and competitive research
Assist in daily optimizations to ensure optimal lead volume within an acceptable cost/profit target
Assist in Daily, Weekly, and Monthly PPC performance reports
Quality Impact
Help the Paid Marketing Director provide rigid QC standards to our websites. Continually auditing and QCing the site to spot issues or areas of improvement on:
Campaign settings and budgets
PPC and traditional marketing assets
Landing page UI/UX
Lead attribution
Exploration of new PPC channels
Team Impact
Communicate to cross-functional team (content, development/design, project management) the purpose and requirements of recommended strategies
Work with content and development/design teams to implement updates and changes to tactics and strategies
Collaborate with marketing team members with a focus on strategic insights, digital innovation, analytics and reporting
Preferred Qualifications & Skills
1+ year of demonstrated experience in paid (PPC) marketing including Google and Meta
Bachelors degree in Marketing, Business and/or the equivalent amount through previous experience
Proven ability to combine data from multiple sources and manipulate to analyze and interpret business performance
Passion for digital marketing and researching PPC trends
Ability to self-manage, take point on impactful interdisciplinary initiatives and execute tasks to completion (including post-launch reporting)
Ability to identify anomalies found within websites, ad platforms, traffic performance and lead management systems and from those derive preliminary change recommendations
Ability to generate monthly channel forecasts for review
Proficient in advanced reporting platforms such as Salesforce and Tableau (ability to create new reports, ability to understand what reports @types and fields should be used to generate accurate information)
Proficient in Google Suite or similar software
Highly organized and detail-oriented; strong at multitasking, prioritizing, and adapting in a fast-paced environment
Self-motivated and proactive, with a results-focused mindset and the ability to learn, share knowledge, and embrace new technologies and automation
Professional, adaptable, and receptive to feedback; able to apply direction with accuracy and innovation
Culture champion
An individual who exemplifies our core values and cultural values, like honesty, trust, having a good work ethic and pursuit of continuous self-improvement. These are demonstrated through expertise, professionalism, and being able to work autonomously
A patient and strategic thinker with the keen ability to prioritize and focus
Bonus Qualifications
Google Ads Certified
Microsoft Ads Accredited
Facebook Blueprint Certified
Has managed multi-million dollar paid campaigns
Experience with Display/Programmatic buying
Experience executing marketing campaigns within highly-regulated industries such as Healthcare, Pharmaceutical, or Legal services
At Launch That
We invest in ourselves and our community! Launch That was founded in 2007 as an entrepreneurial digital marketing startup that's grown from two founders in a garage to almost 100 digital, tech, creative and content professionals in the heart of downtown Orlando.
Launch That covers 100% of the premium cost for employee-only medical coverage for all full-time benefit eligible team members! We also offer 100% employer paid short- and long-term disability insurance, competitive compensation, paid time off, 20 days of paid parental leave after 90 days, a 401k retirement plan, paid volunteer opportunities and more!
We work hard and appreciate work/life balance, so all of our team members enjoy a company-wide Holiday Break from December 24th - January 1st each year!
We embrace a hybrid flexible workplace environment which consists of work-from-home opportunities, with 3 recommended in-office days (M, W, TH) to maximize team collaboration and 2 WFH days (T, F). This position will work in the office Monday, Wednesday and Thursday. We believe in offering ongoing flexibility when it comes to the things that happen in life, like childcare, doctor appointments and the joys of homeownership!
Why Work @ Launch That?
Our Mission and Vision: Launch That is an established leader in the world of digital marketing! Our vision is to build the most valuable digital brands. We believe we will achieve this by connecting people to extraordinary resources.
Our Team: Launch That's core talent is exceptional. Many team members have 10+ years of experience in digital industries across extremely competitive business lines. We believe that our work starts and ends with our team. It's that focus that makes us one of the best places to work, not just in Orlando, but in the country.
Our Culture: We're a close-knit, interactive company with a passion to build something special. We offer a vibrant and fun culture that focuses on relationships and collaboration. Throughout the year, we host unique, fun events where we celebrate our successes. We donate our time and talents to helping our community at large.
Our Flexible Workplace: Our flexible workplace model consists of work-from-home opportunities with in-office days to maximize team collaboration. We believe in offering ongoing flexibility when it comes to the things that happen in life, like childcare, doctor appointments and the joys of homeownership!
Our Office: Our state-of-the-art workplace, which we designed and own ourselves, offers a unique break room with complimentary Xbox, arcade games, hot beverages on demand, fountain drinks, and a robust snack bar!
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