Job Description
POSITION DESCRIPTION:
The University of Washington Counseling Center has an outstanding opportunity for a 50% FTE Communications & Marketing Specialist. This position provides communications and marketing services for the University of Washington's Counseling Center to increase awareness of counseling services, promote student wellbeing, and support effective communication with UW Student Life and other campus partners.
The Communications & Marketing Specialist position operates under the general direction of the Director of the Counseling Center and works closely with Counseling Center Leadership Team and general staff. This position will work closely with UW and Student Life campus partners to develop, implement and evaluate digital and print communication and marketing strategies in coordination with other UW Seattle communication and marketing units.
A strong candidate will be adept at creating compelling and visually-appealing communication and marketing materials tailored to target priority populations and managing social media and web presences in collaboration with wide-ranging stakeholders. They will demonstrate the ability to relate empathically, effectively, and consistently with a diverse student population and a commitment to cultivating long-lasting relationships with clinic and campus partners. Job responsibilities require the ability to perform tasks independently while on-site and remotely.
ABOUT THE COUNSELING CENTER
The Counseling Center embraces diversity as a core value and has a commitment to providing a welcoming and inclusive environment for individuals of many social, economic, cultural, ideological, racial, and ethnic backgrounds. We encourage one another to engage in difficult conversations about privilege, equity, and unconscious bias. We honor global, multicultural perspectives and uphold social justice values. We seek staff who have demonstrated commitment to supporting and empowering individuals from underrepresented and marginalized communities to promote student retention and success.
We welcome creativity and a pro-active approach in designing interventions that will facilitate the wellbeing of our diverse student body, especially those belonging to groups traditionally underserved by the mental health care system.
The University of Washington is committed to fostering an inclusive, respectful and welcoming community for all. As an equal opportunity employer, the University considers applicants for employment without regard to race, color, creed, religion, national origin, citizenship, sex, pregnancy, age, marital status, sexual orientation, gender identity or expression, genetic information, disability, or veteran status consistent with UW Executive Order No. 81 (https://policy.uw.edu/directory/po/executive-orders/eo-81-prohibiting-discrimination-harassment-and-sexual-misconduct/) .
DUTIES AND RESPONSIBILITIES
Internal Communications and Marketing
Promote UW campus awareness of Counseling Center Services
Collaborates withastudent employeeand staffwhoassistin creation and distribution of promotional materials for the Counseling Center
Identifiesand prioritizes events, orientations, newsletters, and otheropportunitiestodisseminateinformation about the Counseling Center
Proactively develop, implement, and track communications and marketinginitiativeslike email, social media, or digital campaigns
Manage the Counseling Center'sportionof the UW Well-being Website; prioritize andimplementwebsite changes
Coordinate with other Student Life units on other portions of the UW Well-being Website
Write, proofread, and edit content acrossCounseling Centermedia
Develop and manage editorial calendar that ensures marketing efforts arecompellingand relevant to students
Respond to media inquiries; build strong relationships with editors and reporters at UW's student newspaper and other news outlets
Ensure UW brand guidelines are met in all marketing materials
Provide strategic planningregardingmarketing and outreach
Perform ongoing assessment of operations and programs based on participation data, the Counseling Center'smissionand values, and current center needs
External Communications & Outreach
Participate in campus communications and marketing groups and committees
Liaise with communications and marketing leads for campus partners, such as the Student Life Communications Director
Interact regularly with Counseling Center Staff, students, and campus partners toaccomplishmarketing and communication goals
MINIMUM REQUIREMENTS
Bachelor's degree in marketing, communications, or a related field, orcommensuratefield experience
2 years of experience in marketing and communications or equivalent experience
ADDITIONAL REQUIREMENTS:
Basic knowledge of graphic design fundamentals; background in Adobe Design Productsor equivalent
Experience with various marketing and analytics tools, including email marketing software and Google Analytics
Strong written and verbal communication skills
Strong prioritization, organization,andproject management skills
Able to translate complex information into accessible content
Interest in mental health
Demonstrated commitment to collaboration and teamwork
Strong work ethic
Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.
DESIRED:
Experience managing WordPress websites
Experience withInstagram andemergingsocial media platforms
Backgroundin healthcare settings
Compensation, Benefits and Position Details
Pay Range Minimum:
$30,396.00 annual
Pay Range Maximum:
$45,588.00 annual
Other Compensation:
-
Benefits:
For information about benefits for this position, visit https://www.washington.edu/jobs/benefits-for-temporary-per-diem-and-less-than-half-time/
Shift:
First Shift (United States of America)
Temporary or Regular?
This is a temporary position
FTE (Full-Time Equivalent):
50.00%
Union/Bargaining Unit:
Not Applicable
About the UW
Working at the University of Washington provides a unique opportunity to change lives - on our campuses, in our state and around the world.
UW employees bring their boundless energy, creative problem-solving skills and dedication to building stronger minds and a healthier world. In return, they enjoy outstanding benefits, opportunities for professional growth and the chance to work in an environment known for its diversity, intellectual excitement, artistic pursuits and natural beauty.
Our Commitment
The University of Washington is committed to fostering an inclusive, respectful and welcoming community for all. As an equal opportunity employer, the University considers applicants for employment without regard to race, color, creed, religion, national origin, citizenship, sex, pregnancy, age, marital status, sexual orientation, gender identity or expression, genetic information, disability, or veteran status consistent with UW Executive Order No. 81 (https://policy.uw.edu/directory/po/executive-orders/eo-81-prohibiting-discrimination-harassment-and-sexual-misconduct/) .
To request disability accommodation in the application process, contact the Disability Services Office at 206-543-6450 or dso@uw.edu .
Applicants considered for this position will be required to disclose if they are the subject of any substantiated findings or current investigations related to sexual misconduct at their current employment and past employment. Disclosure is required under Washington state law (https://app.leg.wa.gov/RCW/default.aspx?cite=28B.112.080) .
University of Washington is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, religion, color, national origin, sexual orientation, gender identity, sex, age, protected veteran or disabled status, or genetic information.
