We're looking for people who put their innovation to work to advance our success - and their own. Join an organization that ensures a more secure world through connecting and protecting our customers with inventive electrical solutions.
Company Overview:
At nVent, we are building a world-class industrial marketing organization to support our growth trajectory. We are seeking an experienced and passionate Director of Integrated Marketing to lead the integrated marketing efforts for the Electrical Connections business segment. Reporting to the Vice President of Marketing, you will be responsible for driving comprehensive marketing strategies that enhance our market presence and contribute to the overall growth of Electrical Connections.
Position Overview:
In this role, you will oversee all aspects of integrated marketing for the electrical infrastructure, fastening, and industrial categories within the Electrical Connections business segment. Responsibilities include developing global marketing strategies and plans, demand generation, full funnel management and awareness, conversion activities, campaign development, content strategy, and omni-channel execution. You will collaborate with cross-functional teams to ensure alignment with segment and enterprise objectives and elevate our marketing capabilities, driving demand generation and growth through innovative and data-driven marketing strategies.
What You Will Do:
Marketing Strategies: Develop and implement global marketing strategies and objectivesthat align with the Electrical Connections Segment's growth objectives, ensuring a cohesive approach across all marketing channels, including partnering with the VP of Marketing on BU marketing plans.
Market Research and Data Analytics: Utilize market insights to identify customer and segment trends, preferences, and competitive landscape to inform strategy. Embed a data-driven culture that harnesses analytics and insights to shape marketing strategy, prioritize investments, allocate resources effectively, and drive continuous optimization of campaigns and performance.
Integrated Campaign Development: Design and execute omni-channel integrated marketing campaigns that enhance awareness and consideration for nVent Electrical Connections solutions, leveraging digital, content, and traditional marketing channels.
Content Development and Strategy: Lead the creation and execution of the content strategy that supports integrated marketing efforts, ensuring that all content is aligned with brand messaging and resonates with target audiences.
Lead Generation Management: Drive the generation and management of marketing qualified leads, collaborating closely with the sales organization to ensure effective lead scoring and routing aligned with growth and revenue targets.
Brand Management: Oversee brand positioning and ensure consistent messaging that aligns with the nVent parent brand across all marketing initiatives.
Team Development: Build, mentor, and lead a high-performing marketing team, fostering a culture of innovation, collaboration, and continuous improvement within the Electrical Connections marketing function.
Cross-Functional Collaboration: Partner with Product Management, Sales, Enterprise and Regional Marketing teams to ensure alignment on marketing strategies, best practices, and resource allocation.
Budget Management: Manage the global segment marketing budget, ensuring optimal allocation of resources to high-impact campaigns and initiatives.
Performance Measurement: Establish and track key performance indicators (KPIs) to evaluate the effectiveness of marketing activities, using insights to refine strategies and improve ROI.
Qualifications Required:
A minimum of twelve (12) years of progressive experience in integrated marketing roles, ideally within a business-to-business and/or industrial environment, including at least eight (8) years in a managerial position.
Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
Demonstrated success in developing and executing marketing strategies that drive growth and enhance brand reputation.
A customer-centric data-driven approach, dedicated to enhancing customer experience through targeted marketing efforts.
Exceptional communication skills, both verbal and written, with the capacity to engage effectively with diverse audiences, both internally and externally.
Experience in leading change initiatives within the marketing function, adapting to dynamic market conditions.
Strong collaboration abilities to partner with global, regional, and functional leaders, driving alignment and influencing marketing transformation.
Proficiency in data analytics and marketing technology to assess campaign performance and inform strategic decisions.
Join us at nVent and be a part of a dynamic team that is shaping the future of industrial marketing in the Electrical Connections Segment.
WE HAVE:
A dynamic global reach with diverse operations around the world that will stretch your abilities, provide plentiful career opportunities, and allow you to make an impact every day
nVent is a leading global provider of electrical connection and protection solutions. We believe our inventive electrical solutions enable safer systems and ensure a more secure world. We design, manufacture, market, install and service high performance products and solutions that connect and protect some of the world's most sensitive equipment, buildings and critical processes. We offer a comprehensive range of systems protection and electrical connections solutions across industry-leading brands that are recognized globally for quality, reliability and innovation.
Our principal office is in London and our management office in the United States is in Minneapolis. Our robust portfolio of leading electrical product brands dates back more than 100 years and includes nVent CADDY, ERICO, HOFFMAN, ILSCO, SCHROFF and TRACHTE. Learn more at www.nvent.com .
Commitment to strengthen communities where our employees live and work
We encourage and support the philanthropic activities of our employees worldwide
Through our nVent in Action matching program, we provide funds to nonprofit and educational organizations where our employees volunteer or donate money
Core values that shape our culture and drive us to deliver the best for our employees and our customers. We're known for being:
Innovative & adaptable
Dedicated to absolute integrity
Focused on the customer first
Respectful and team oriented
Optimistic and energizing
Accountable for performance
Benefits to support the lives of our employees
Benefit Overview
At nVent, we value our people and their health and well-being. We provide a broad benefits package with meaningful programs for eligible full-time employees that includes:
Medical, dental, and vision plans along with flexible spending accounts, short-term and long-term disability benefits, critical illness, accident insurance and life insurance.
A 401(k) retirement plan and an employee stock purchase plan - both include a company match.
Other supplemental benefits such as tuition reimbursement, caregiver, personal and parental leave, back-up care services, paid time off including volunteer time, a well-being program, and legal & identity theft protection.
At nVent, we connect and protect our customers with inventive electrical solutions. People are our most valuable asset. Inclusion and diversity means that we celebrate and encourage each other's authenticity because we understand that uniqueness sparks growth.
At nVent, we are committed to equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by national, federal, state or local law.
