Principal Marketing Manager

Intuit • Mountain View, CA • 52min ago

Overview

Intuit's Global Business Solutions Group (GBSG) is dedicated to delivering a portfolio of solutions that improve the small businesses' success in the U.S. by addressing their top needs, ranging from invoicing to payroll, accounting, payments and lending. Within the QuickBooks team, the Workforce Solutions team offers industry-leading payroll in addition to HR solutions, team management, and benefits to help small businesses pay and take care of their teams.

The QuickBooks U.S. Marketing team is seeking a seasoned product marketer with strong strategic and storytelling skills, who operates with a bias for action to create customer benefit and drive business results. As a Staff Product Marketing Manager on the team, you will develop and activate commercialization strategies and go-to-market plans for the Workforce portfolio. This is a unique opportunity for a highly motivated marketing leader to drive brand and commercial transformation while accelerating QuickBooks' growth trajectory in the human capital management space. The ideal candidate will have prior experience defining commercial models and GTM strategies for new products, with an emphasis on B2B and human capital management products. You'll be challenged to think boldly, move fast, and have a big impact on our customers' lives, their livelihoods, and the QuickBooks brand trajectory.

Responsibilities

The Staff Product Marketing Manager, Workforce Solutions is responsible for developing and activating go-to-market plans for the Workforce Solutions portfolio of QuickBooks products.

Primary responsibilities include

Own 1-year business outcomes for our Workforce Solutions portfolio, including strategic choices about where to play and how to win, and effectively communicate data-backed business plans and performance data across teams and up to executive leadership through ongoing forecasting, reporting and root cause analyses

Lead commercialization, messaging and positioning for the Workforce Solutions portfolio as it evolves to better serve the needs of larger SMBs

Leverage deep customer insights, product expertise, and competitive intelligence to inform a segmentation strategy, develop winning product positioning including differentiated, insights-based messaging and claims, and influence the product roadmap to deliver on the biggest customer needs

Develop research and testing plans and actively analyze business data from multiple sources to generate insights, make informed decisions, and turn these insights into rigorous business cases and compelling end-to-end customer experiences

Leverage storytelling, customer insights, data and business acumen to lead initiatives and influence the roadmap at any phase of the product life cycle (from idea to maturity) and execute an impactful GTM plan that prioritizes business results with product and channel partners

Develop go-to-market plans, segmentation, and marketing activations in close partnership with external partners and our business development team to deliver year-on-year growth for Workforce Solutions Portfolio

Partner closely with cross-functional teams spanning marketing, product, design, business development, analytics, finance, legal, strategy, sales, and customer success to drive GTM initiatives

Own the forecasting process and performance management process for Workforce Solutions and manage stakeholders to align goals and outcomes

Contribute to 3-year strategic planning and make decisions that benefit the customer and the entire Intuit portfolio, not just the offering.

Qualifications

8 - 10+ years of experience in product marketing strategy and cross-functional execution

Experience in the human capital space and/or understanding of this market preferred

Understands and utilizes core marketing frameworks to develop segmentation, targeting, and positioning, and translate strategy into product roadmaps and actionable, cross-functional go-to-market plans

Experience defining pricing, lineup and GTM strategy to drive growth and retention

Skilled cross-functional leader, with a track record of driving complex cross-functional initiatives and raising the bar on executional excellence

Highly analytical and problem-solving orientation; comfort with different testing methodologies and synthesizing inputs from multiple data sources to analyze ROI, develop big insights, and make recommendations that unlock growth opportunities

Ability to prioritize and make strategic choices, specifically narrowing from a range of opportunities to highest-impact levers, balancing short and long term business outcomes

Demonstrated high levels of ownership, responsibility, initiative and the desire to drive significant, measurable performance results

Strong track record of leadership, storytelling, and influencing in a cross-functional, fast-moving environment

Excellent verbal, written/presentation, and interpersonal communication skills.

BA/BS required, MBA preferred.

Experience with small- and mid-sized business a plus

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits (https://www.intuit.com/careers/benefits/full-time-employees/) ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:

EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.

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