When you join Sunrise Senior Living, you will be able to use your unique skills to empower residents to live longer, healthier, and happier lives. Not only will you build meaningful relationships with residents, their families, and team members alike, you will also gain joy in serving others and deep fulfillment in your work. Explore how you can follow your passions and shed light on meaningful ways to serve, grow, and shine together.
Sunrise Senior Living was again certified as a Great Place to Work® by Activated Insights. This is the 8th time Sunrise has received this top culture and workplace designation, highlighting the special place Sunrise is to be a part of.
Job ID
2025-235396
JOB OVERVIEW
The Digital Marketing Specialist supports Sunrise's paid media strategy through execution, optimization, and analysis of paid and owned digital channels with a focus on our New Openings and Acquisitions. They manage campaign strategy, targeting, and creative alignment across paid search, social, and display while supporting media testing, listings management, and performance reporting. This role also helps ensure cohesive messaging, effective website content, and strong vendor and partner collaboration for flawless campaign execution.
RESPONSIBILITIES & QUALIFICATIONS
As a part of the Sunrise team, supporting our Mission, Principles of Service and Core Values is a fundamental part of this job. Our foundational belief is the sacred value of human life. The unique responsibilities for this role include but are not limited to the essential functions listed as follows:
Manage planning and execution of digital marketing campaigns to support high-priority Sunrise communities.
Work with the media agency on all paid media campaigns, driving optimal performance to increase and maintain share of voice, engagement, website traffic, and customer acquisition goals.
Partner closely with external agencies and internal Integrated Marketing, Creative and Communications teams on strategy, execution, and performance.
Support the Manager, Digital Marketing with agency workplan management: ensure agencies meet deadlines, deliver promised outputs, and proactively follow up on progress weekly.
Support the development of in-depth analysis and reporting of digital media.
Work within tracking tools such as Jira, Confluence, Asana, and BNI to manage projects efficiently.
Maintain compliance in assigned required training and all training required by state/province or other regulating authorities.
Perform other duties as assigned.
Core Competencies
Strong communication and presentation skills
Excellent writing skills
Attention to detail
Sharp organizational and time-management skills
Strategic thinker with excellent analytical skills
Ability to deliver on multiple projects with firm deadlines in a rapidly changing environment
Experience and Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed throughout this job description are representative of the knowledge, skills, and abilities required.
Bachelor's degree in marketing, business, or a related field.
Minimum 3 years of experience in a similar role with online/digital media planning and implementation expertise.
Strong understanding of digital marketing efforts, specifically paid media (SEM, Programmatic, Social Media), as well as SEO and email marketing.
Creativity, attention to detail, initiative-taker.
Excellent communicator, project management and analytical skills.
Ability to work in a fast-paced environment and manage multiple projects simultaneously.
Familiarity with paid media platforms (Google Ads, Facebook, LinkedIn) with a strong focus on integrated digital media campaigns.
Familiarity with reporting on digital media metrics (through tools like Google Analytics, PowerBI, Tableau) or extracting platform-level data.
ABOUT SUNRISE
Ready to take the next step and make a bigger impact than you ever imagined? As part of our team, you will help brighten the future for everyone at Sunrise and beyond. That is why we make it a priority to celebrate the unique ways you bring moments of togetherness and joy to everyone you serve. And when combined with the support, benefits, and growth opportunities we offer, the result is a career that PositivelyShines with everything you need to reach your goals - at work and in your life.
We also offer benefits and other compensation that include:
Medical, Dental, Vision, Life, and Disability Plans
Retirement Savings Plans
Employee Assistant Program / Discount Program
Paid time off (PTO), sick time, and holiday pay
myFlexPay offered to get paid within hours of a shift
Tuition Reimbursement
In addition to base compensation, Sunrise may offer discretionary and/or non-discretionary bonuses.The eligibility to receive such a bonus will depend on the employee's position, plan/program offered by Sunrise at the time, and required performance pursuant to the plan/program.
Some benefits have eligibility requirements
Apply today to learn why Sunrise Senior Living is a certified Great Place to Work®
PRE-EMPLOYMENT REQUIREMENTS
Sunrise considers the health and safety of its residents, family members, and team members to be one of its highest priorities. Employment with Sunrise is conditioned on completing and passing a drug test (which does not include marijuana), participating in testing requirements (e.g. Tuberculosis Test, Physical Evaluation). Covid-19 and Influenza vaccination is only required to the extent mandated by applicable federal, state, and local laws and authorities.
COMPENSATION DISCLAIMER
Selected candidates will be offered competitive compensation based on geographic location of community/office, skills, experience, qualifications, and certifications/licenses (where applicable).
Location : Name Community Support Office
Location : Address 7902 Westpark Dr
Location : City McLean
Location : State/Province (Full Name) Virginia
Salary Range USD $47,300.00 - USD $72,800.00 /Yr.
Variable Compensation No Bonus or Commissions
Sunrise Senior Living is an Equal Opportunity Employer.
