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Marketing Specialist - B2C

Wondr Health • Madison, WI • 2h ago

JOB DESCRIPTION

DEPARTMENT: Marketing

POSITION: Marketing Specialist / B2C

REPORTS TO: Director of Marketing

SUPERVISES: NA

JOB CLASS: Exempt

PURPOSE :

As a key member of the Marketing team, reporting to the Director of Adoption Marketing, Marketing Specialist will provide planning and execution of eligible participant adoption marketing projects. The Marketing Specialist will be responsible for developing high-impact, just-in-time materials to increase participant adoption rates, ultimately making a difference in the lives of many people. Candidates for this role must embrace taking on simultaneous challenges in a rewarding, high-urgency, and fast-paced environment.

MAJOR RESPONSIBILITIES:

Collaborate with Director of Adoption Marketing to identify strategic direction of participant adoption marketing objectives

Develop integrated, compelling traditional and digital marketing campaigns driven by past performance data and target demographic data to increase program enrollments

Gather feedback from internal and external stakeholders to produce impactful content to increase engagement among program participants

Leverage demand generation skills to creatively and effectively capture attention of participants

Develop and execute strategies for all digital landscapes including but not limited to emails, text messages, microsites, and social media marketing

Manage adoption direct mail communications in collaboration with the Account Management team and external vendors, including letters, self-mailers, and specialty print items

Create, manage and update content on internal- and external-facing company microsites

Drive development and management of co-marketing and co-branded participant enrollment materials for clients

Collaborate with Director of Adoption Marketing and Director of Marketing Automation to provide frequent data reports that reflect efficacy of initiatives and recommendations for strategy moving forward, including identifying email deliverability challenges

Write, edit, proofread and update client-related content and communications in accordance with our style guide

Manage agency and vendor relationships to ensure any outsourced work is consistent, high quality, cost effective and reflects branding specifications

Manage participant contact lists, imports and permissions

Ensure the quality, accuracy and timeliness of all participant engagement communications

Ensure digital and print design is optimized for various delivery mediums

Manage client demands, as well as internal requirements, while identifying and balancing competing priorities

Conduct competitor research as it relates to participant enrollment efforts

Take on a variety of projects

KNOWLEDGE, SKILLS AND ABILITIES:

Excellent follow up skills and communication skills

Excellent project management skills

Quick learner of technical skills

Superior proofreading skills

Resourceful personality with exceptional attention to detail and layout consistency

Experience working with clients and a variety of internal stakeholders

Strong time management skills

Ability to propose and develop ideas and plans proactively

Ability to work independently and ability to work collaboratively with the team

Ability to bring creative solutions to existing programs and processes

Ability to drive strategic creative executions

Advanced use of Microsoft Office Applications

Professional and personable demeanor

Knowledge of Adobe Creative Suite

Excellent writer and detailed proofreader

CRM and marketing automation experience

GENERAL WORKING CONDITIONS:

General office working conditions exist. Desk located in workstation area with little or no privacy. Involves extended periods of sitting at a workstation performing computer duties. Constant flow of interruptions by personnel, visitors to area and telephone calls.

QUALIFICATIONS:

Education: BA/BS in business, marketing or related field preferred

Experience: 3 to 5 years marketing experience

1 to 2 years experience in the health and benefits industry

This description is intended to be enough merely to identify the classification and be illustrative of the duties that may be assigned. It should not be interpreted to describe all the duties an employee assigned to this classification may be required to perform.

GENERAL WORKING CONDITIONS:

General office working conditions can be remote work from home or in the office. Each department head determines if the position is work from home or hybrid meaning works from home and in the office as needed. Work schedules vary. When working in the office pod workstation area there is little or no privacy. Involves extended periods of sitting at a workstation performing computer duties. Constant flow of interruptions by personnel, visitors to area and telephone calls. Private workstations are available as needed. Certain positions are assigned to an office.

DISCLAIMER

This description is intended to be sufficient merely to identify the classification and be illustrative of the duties that may be assigned. It should not be interpreted to describe all the duties an employee assigned to this classification may be required to perform.

Wondr Health is an equal opportunity employer and values diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. All employment is decided based on qualifications, merit, and business need.

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