Marketing Insights Manager

Bausch Health • United States, United States • 2h ago

Join our global diversified pharmaceutical company enriching lives through our relentless drive to deliver better health outcomes to our patients. We are all in it together to make a difference. Be a part of a culture that doesn't just wait for change but actively creates itwhere your skills and values drive our collective progress and impact.

The OraPharma Marketing Insight Manager will be responsible for working with the OraPharma marketing team to maximize the overall financial and strategic impact of the Arestin Elite program, all geo-expansion projects, and all identified new/evolved marketing tactics that support the brands personal/non-personal promotion efforts. The role will report directly to the Director of Marketing, with dotted line responsibilities into the OraPharma VP/GM.

Responsibilities:

Assess new markets, customer segments, and business models, to identify and size high-potential opportunities that drives greater organization profitability

Partner with leadership on the launch of new brand initiatives, business models, and commercial experiments from idea to execution

Build structured frameworks and strategic/financials business cases to evaluate new revenue channels

Prioritize opportunities based on strategic fit and financial impact

Translate insights into strategic recommendations

Collects analytics and insights on channel effectiveness and other key metrics, translating data into marketplace trends and recommending strategies/tactics

Brings innovation to marketing plans and generates fact-based business cases to support new ideas

Help elevate the strategic and analytical capabilities of the organization to better including topics like pricing, customer loyalty programs, go-to-market, channel strategy, etc

Introduce scalable frameworks, tools, and decision-making processes across the business

Partner with cross-functional teams to embed strategy and insights into daily operations

Partner with internal stakeholders to develop and manage dashboards that deliver real-time visibility into commercial performance

Maintain consistency and integrity across all core commercial metrics

Translate data and trends into actionable recommendations that shape company priorities

Domestic travel: 10-20%

Qualifications:

Bachelors Degree Required; Marketing or Finance discipline preferred.

6+ years of experience in pharmaceutical/healthcare with a specific focus in one of multiple areas of finance, marketing, sales strategy, or business operations.

Strong analytical skills and fluency with financial modeling and business case development

Proficient in advanced data visualization and business intelligence tools (e.g., Power BI, Tableau)

Demonstrated experience working cross-functionally and with executive stakeholders

Strategic generalist comfortable leading and managing multiple diverse projects

Excellent communication and synthesis skills; able to move from data to insight to recommendation

Ability to collaborate with internal and external stakeholders

Demonstrated ability to manage multiple projects simultaneously, set priorities and meet deadlines

Ability to work independently, with a sense of urgency and a strong attention to detail

Exceptional oral and written communication skills. Well versed in Microsoft Office applications (PowerPoint, Excel etc.)

The range of starting base pay for this role is 95K - 131K. Actual starting pay will be based on a wide range of factors including, but not limited to, relevant skills, experience, qualifications, education and location. In addition to base pay, this position is eligible for participation in either (i) our annual bonus program or (ii) a sales incentive plan.

Benefits package includes a comprehensive Medical (includes Prescription Drug), Dental, Vision, Flexible Spending Accounts, 401(k) with matching company contribution, discretionary time off, paid sick time, stock purchase plan, tuition reimbursement, parental leave, short-term and long-term disability, life insurance, accidental death & dismemberment insurance, paid holidays, employee referral bonuses and employee discounts.

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