Integrated Account Based Marketing Manager

Teleperformance USA • Massachusetts, Massachusetts • 2d ago

Category : Marketing

About TP

TP is a global, digital business services company. We deliver the most advanced, digitally powered business services to help the world's best brands streamline their business in meaningful and sustainable ways.

With more than 500,000 inspired and passionate people speaking more than 300 languages, our global scale and local presence allow us to be a force of good in supporting our communities, our clients, and the environment.

Benefits of working with TP include:

Paid Training

Competitive Wages

Full Benefits (Medical, Dental, Vision, 401k and more)

Paid Time Off

Employee wellness and engagement programs

TP and You

Through a balanced high-tech and high-touch approach blended with deep industry and geographic expertise, we make people's lives simpler, faster, and safer. We help companies adapt quickly to changing needs, and are inspired to deliver only the best in all that we do. You will become a key contributor in making that happen.

Did you know that our Chief Client Officer started her career at TP as an agent and advanced to the pinnacle of the company? At TP, the sky is the limit!

Purpose

We're seeking a dynamic Integrated Account-Based Marketing (ABM) Manager to lead and execute targeted, multichannel campaigns that drive pipeline growth and revenue for our IT Services line of business. Reporting to the Director of Integrated Marketing, you will anage 1:1, 1:Few , and 1:Many ABM campaigns, collaborating cross-functionally with Sales, SDRs, and other Marketing teams. This role is pivotal in driving personalized, targeted engagement across our key accounts around our IT Services such as Cloud Services, Intelligent Automation, Security Services, and Data Services. The ideal candidate will have hands-on experience and proficiency managing marketing programs with Marketo, Demandbase , LinkedIn, and Salesforce (SFDC). S/he will have practical knowledge of multichannel ABM campaigns and proficiency with gifting platforms. Your ability to develop creative, data-driven strategies will help us deepen relationships with high-value accounts and optimize the buyer journey.

This position is 100% work at home . While this position will be working from home, this candidate must be located within the US and be eligible to work in the US without sponsorship **.

Your Responsibilities**

ABM Strategy & Execution: Develop personalized 1:1 campaigns and scalable 1:Few programs to engage target accounts and buying committees.

Collaboration: Partner with Sales, SDRs, and Client Success to align on account plans and marketing priorities, ensuring cohesive go-to-market strategies.

Campaign Management: Utilize multi-channel approaches, including paid media, social selling, events, email, and tailored and custom content, to drive pipeline and revenue growth and market share.

Data & Optimization: Leverage tools like Salesforce, Demandbase , LinkedIn, and Marketo to track engagement, optimize campaigns, and deliver performance reporting.

Content Creation: Develop engaging, account-specific materials, including videos and personalized templates, to support campaigns.

Training & Enablement: Educate field teams on ABM tactics and follow-up strategies to ensure seamless execution.

Qualifications

7 years in B2B marketing for IT Services with 3+ years in ABM roles.

Expertise in marketing tools such as Marketo, Demandbase , LinkedIn, and Salesforce.

Proven ability to deliver high-ROI campaigns in a fast-paced environment.

Strong project management, analytical, and communication skills.

Please expect reasonable travel for this position - approximately a few times annually but based on the needs of the business

Soft Skills

Process Excellence

Collaboration

Communication

Emotional Intelligence

Open-Mindedness

Critical Thinking

Solution Orientation

Entrepreneurship

AI Proficiency

Data Literacy?

Be Part of Our TP Family

It is our mission to always provide an environment where our employees feel valued, inspired, and supported, so that they can bring their best selves to work every day. We believe that when employees are happy and healthy, they are more productive, creative, and engaged. We are committed to providing a workplace that is conducive to happiness and a healthy work-life balance. We also believe that to be our best selves, we need to be surrounded by people who are positive, supportive, and challenging. We are committed to creating a culture of inclusion and diversity, where everyone feels welcome and valued.

TP is an Equal Opportunity Employer

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