Director of Program Marketing

Georgetown Univerisity • Washington, DC • 1h ago

Georgetown University comprises two unique campuses in the nation's capital. With the Hilltop Campus located in the heart of the historic Georgetown neighborhood, and the Capitol Campus, just minutes from the U.S. Capitol and U.S. Supreme Court, Georgetown University offers rigorous academic programs, a global perspective, and unparalleled opportunities to engage with Washington, D.C. Our community is a close-knit group of remarkable individuals driven by intellectual inquiry, a commitment to social justice, and a shared dedication to making a difference in the world.

Requirements

Job Overview

The Director of Program Marketing plays a key role on the SCS marketing team by leading the marketing teams' client service, marketing strategy, and cross-departmental recruitment effort across all 80+ SCS programs to achieve enrollment goals. The Director will help mentor and supervise two managers, who will also work to market and support all programs. In coordination with the marketing, program, and admissions teams, the Director of Program Marketing will also lead the strategy and execution of all SCS recruitment events - meet and greets, webinars, and sample classes - as well as continue to lead the marketing partnership with Wiley for the SCS online programs.

Work Interactions

This position advances the student recruitment efforts and reputation of the school as well as the work of the marketing team, departments, and central administrative offices by developing and coordinating marketing efforts to SCS target audiences. This position reports to the Executive Director of Marketing.

Requirements and Qualifications

Bachelor's degree

5+ years of professional marketing experience including experience with creative and content development, branding, media planning, and advertising strategy

2+ years digital marketing/email marketing experience

1-2 years client or customer service experience

Minimum of 2 years management experience

Strong written and verbal communications skills

Ability to juggle multiple projects and work in a dynamic and fast paced environment

Must be able to work collaboratively in a team environment and possess excellent customer service skills

Proficiency in Microsoft Office

Familiarity with video production, Google Analytics, Marketo, Salesforce, GoToWebinar, and working in a CMS preferred

Higher education experience preferred

Master's degree preferred

Work Mode Designation

This position has been designated as Hybrid . Please note that work mode designations are regularly reviewed in order to meet the evolving needs of the University. Such review may necessitate a change to a position's mode of work designation. Complete details about Georgetown University's mode of work designations for staff positions can be found on the Department of Human Resources website: https://hr.georgetown.edu/mode-of-work-designation .

Pay Range:

The projected salary or hourly pay range for this position which represents the full range of anticipated compensation is:

$54,616.00 - $100,493.33

Compensation is determined by a number of factors including, but not limited to, the candidate's individual qualifications, experience, education, skills, and certifications, as well as the University's business needs and external factors.

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Submission Guidelines:

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Need Assistance:

If you are a qualified individual with a disability and need a reasonable accommodation for any part of the application and hiring process, please click here (http://ideaa.georgetown.edu/ada) for more information, or contact the Office of Institutional Diversity, Equity, and Affirmative Action (IDEAA) at 202-687-4798 or ideaa@georgetown.edu.

Need some assistance with the application process? Please call 202-687-2500. For more information about the suite of benefits, professional development and community involvement opportunities that make up Georgetown's commitment to its employees, please visit the Georgetown Works website (https://georgetownworks.georgetown.edu/) .

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