Vice President - Marketing

Smart Care Equipment Solutions • Saint Paul, MN • 1h ago

About the Company Smart Care is a nationally recognized trusted partner for expert commercial refrigeration and food service equipment solutions. Our customers include some of the most iconic brands in stadiums, hospitals, technology providers, restaurants, grocers and C-stores. Position Overview The Vice President of Marketing is a strategic, data-driven leader responsible for accelerating brand growth, driving demand generation, and elevating company narrative internally and externally. This role oversees all marketing and communications functions: including brand, content, PR, digital, events, community sponsorships, internal communications, and external communications. This leader partners closely with Sales, Operations, and Customer Success to build a unified go-to-market engine that increases pipelines, strengthens customer loyalty, and deepens employee engagement. This leader is most successful when acting as a facilitator and accelerator of the business outcomes and goals the organization is trying to achieve. Key Responsibilities Strategic Leadership Build and execute a multi-year marketing and communications strategy aligned to company growth goals. Serve as brand steward-ensuring consistent messaging, strong market differentiation, and elevated external visibility. Provide data-backed insights to the executive team on pipeline performance, campaign ROI, market trends, and competitor activity. Develop segment strategies and regional marketing plans, including competitive market research, messaging, and market share analysis. Develop comprehensive product growth plans by incorporating voice-of-customer research and collaborating with IT, Sales, and Operations. Demand Generation & Revenue Growth Own marketing-sourced and influenced pipeline metrics with measurable impact on SQLs, conversion, and closed-won revenue. Lead digital marketing, ABM, paid programs, SEO/SEM, and analytics. Develop customer prioritization strategies, inbound/outbound lead generation campaigns, and account-based marketing for major customers. Brand, Content & External Communications Lead all brand positioning, PR, analyst relations, thought leadership, content strategy, and digital campaigns. Drive external brand presence through tradeshows, conferences, community events, and sponsorships. Direct the development and implementation of branding strategies, plans, and programs necessary to support growth. Internal Communications Own the company's internal communications strategy, ensuring transparency and alignment with business goals. Create messaging for major announcements, change communications, values storytelling, and external communications. Foster company culture by creating and executing internal communications plans, including newsletters and annual meetings. Sales Enablement Provide the sales organization with marketing content, collateral, case studies, sales tools, and industry insights. Collaborate with Sales to run joint sales/marketing motions to drive demand. Team Leadership & Operations Hire, lead, and develop a high-performing marketing & communications team. Establish KPIs, reporting cadences, and continuous optimization rhythms. Manage 3rd-party vendors with aggressive performance goals and metrics. Demonstrate strong financial and budget management skills. Qualifications 10+ years of B2B marketing leadership; 5+ years in a service-related industry preferred. Proven experience overseeing marketing and communications functions. MBA or related graduate degree preferred. Expertise in demand generation, digital marketing, and revenue performance analytics. Strong problem-solving abilities, storytelling skills, and executive presence. Results-oriented, with a passion to win and motivate a diverse team. Experience driving innovative digital marketing solutions that increase customer demand and awareness. Analytical skills with high comfort leveraging data to drive decisions. Pay Range: $190K/yr. to $250K/yr. About Smart Care Smart Care is a national repair and service provider for commercial foodservice, refrigeration, and cold storage equipment. Our offering of comprehensive mechanical services includes hot side cooking equipment, stand-alone refrigeration, specialty coffee and beverage, complex rack refrigeration and HVAC. Smart Care is an Equal Employment Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other protected class status. All qualified individuals are encouraged to apply. If you need a reasonable accommodation with respect to Smart Care's application or hiring process due to a disability, please contact the Human Resources department at HR@smartcaresolutions.com. Smart Care Equipment Solutions is an Equal Employment Opportunity/Affirmative Action Employer. Women, minorities, veterans and individuals with disabilities, as well as all other qualified individuals, are encouraged to apply.

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