JOB SUMMARY:
The Customer Relationship Marketing Analyst plays a key role in supporting Choice Hotels' consumer-facing advertising and marketing efforts. This position focuses on executing and measuring omni-channel marketing strategies, including email communications for Choice Privileges partnership marketing. As part of a collaborative team, the Analyst contributes to campaign execution, performance analysis, and continuous improvement efforts. The role requires strong analytical and marketing skills to support initiatives across multiple segments and channels. #LI-Onsite
RESPONSIBILITIES:
Project Performance & Operations
Build and deploy email campaigns using content design tools, including audience segmentation and delivery setup.
Compile and organize performance data for promotional and partnership efforts based on established KPIs.
Assist in assessing performance across strategic and loyalty partnerships, and MarTech programs.
Collaborate with BInsights and Analytics to analyze campaign outcomes and provide data-driven insights.
Support targeted segmentation efforts using attitudinal and behavioral data to improve engagement and drive incremental revenue.
Maintain collaborative relationships across internal departments and external partners.
Assist in campaign execution, including testing design, implementation, and measurement.
Campaign & Project Support
Implement and track marketing campaigns for partnership advertising initiatives.
Ensure alignment across channels to support marketing and promotional objectives.
Coordinate with cross-functional teams for timely execution and delivery.
Marketing Support & Insights
Apply industry best practices and internal metrics to optimize campaign creative and identify key learnings.
Partner with Content and ChoiceHotels.com teams to support test-and-learn initiatives.
Monitor competitor campaigns, MarTech developments, and emerging trends.
Summarize data to measure campaign performance and ROI.
Prepare presentation materials and reports for senior management and stakeholders.
Represent Marketing at internal and external events as needed (e.g., franchisee orientations, Convention, Fall Regionals).
QUALIFICATIONS:
Employment Experience
3-4 years of experience in marketing, email marketing, communications, or customer relationship marketing.
Experience in advertising agencies, in-house marketing teams, or loyalty/CRM program environments preferred.
Knowledge of integrated marketing communications across traditional and digital channels.
Strong analytical mindset with ability to interpret data and translate insights into recommendations.
Experience with email marketing platforms, segmentation, and deployment tools preferred.
Demonstrated cross-functional collaboration with internal teams and external partners.
Passion for testing, learning, and continuous improvement in marketing performance.
Technical Skills
Strong verbal, written, and listening communication skills.
Excellent project management and analytical skills.
Strong attention to detail and accuracy.
Proficient in MS Office (Outlook, Word, PowerPoint, Excel).
Experience building emails and using project management software.
Basic understanding of HTML required.
Additional Skills & Competencies
Ability to work independently and collaboratively in a cross-functional environment.
Strong interpersonal skills and professional demeanor.
Ability to develop and manage successful internal and external relationships.
Education Requirements
Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field; or an equivalent combination of education and experience.
Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:
Competitive compensation and benefits, including medical, dental, and vision coverage
Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
Financial benefits for retirement and health savings
Employee recognition programs
Discounts at Choice hotels worldwide
About Choice
Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We're the hotel company for those who choose to bet on themselves - the striver, the dreamer, the entrepreneur - because that's who we are, too.
At Choice, we are united by the simple belief that tomorrow will be even better than today - for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward - giving our work at Choice a purpose larger than our business.
Our corporate office locations:
North Bethesda, MD - Located at Pike & Rose (https://pikeandrose.com/) , our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail.
Scottsdale, AZ - Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail.
Minneapolis, MN - Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown.
Field/Remote - Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role.
Choice's Cultural Values
Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity
Choice's Leadership Principles
Act with Intention | Lead with Authenticity | Grow & Deliver
