SMB Lifecycle Marketing Manager

Meta • Menlo Park, CA • 1h ago

Summary:

SMB Lifecycle Marketing contributes directly to Meta's mission by connecting every business in the world with their customers. We are looking for a Lifecycle Marketer to support the testing and scaling of new guidances and solutions for business customers globally.Successful candidates have experience building growth programs via digital channels at a dynamic company. They can design and execute against a roadmap, and use research/testing to chart a course where roadmaps have yet to be defined.

Required Skills:

SMB Lifecycle Marketing Manager Responsibilities:

Design and execute lifecycle marketing programs that drive customer engagement and growth for SMBs across Meta's platforms

Collaborate with product marketing, sales, data science, and creative teams to understand the needs of our target audiences and develop digital/performance marketing strategies that will drive awareness, consideration and adoption of solutions

Working with quantitative and qualitative data teams to understand the audience and use cases to inform the strategy, rollout decisions, optimizations, and measurement

Manage digital marketing channels (email, in product, web, ads, etc) to execute high-performing go-to-market activations to enterprise audiences at scale

Design and activate new channels, leveraging 1P and 3P workflows to drive more efficient and effective customer engagement

Improve our digital funnel across target audiences, all the way from discovery through to conversion

Manage end-to-end campaign execution across operations, creative, and analytics teams to ensure on time and accurate launches

Regularly analyze campaign performance, identify areas for improvement, and make data-driven recommendations

Design and implement test plans to understand drivers of conversion and product adoption

Leverage data, research, and experimentation to inform strategy, optimize campaigns, and identify new opportunities for growth

Minimum Qualifications:

Bachelor's Degree in Business, Marketing or Analytical discipline

5+ years of experience in marketing or equivalent

3+ lifecycle marketing experience

Proven experience in digital marketing and/or demand gen for sales

Experience with data querying languages (for example, SQL)

Experience with marketing automation platforms and tools

Experience marketing to B2B audiences

Experience with A/B Testing and lift measurement

Experience influencing, and providing direction to cross-functional teams, including engineering, data science, sales, product, and creative to execute and evaluate marketing campaigns

Public Compensation:

$96,000/year to $143,000/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereo@types, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

Similar Jobs

Senior Product Marketing Manager

Advanced Energy • Milpitas, CA • 1h ago

Management & Administrative

Senior Product Marketing Manager ABOUT ADVANCED ENERGY Advanced Energy (Nasdaq: AEIS) is a global leader in the design and manufacturing of highly engineered, precision power conversion, measurement and control solutions...

1h ago

Go to Apply

Administrative Assistant

Robert Half • Belmont, CA • 2h ago

Management & Administrative

Description Robert Half is working on an exciting opportunity with a local government entity in need of a Housing Specialist. The Housing Specialist will provide specialized and technical office support, ensuring the smo...

2h ago

Go to Apply

Administrative Assistant Sales

Marriott • San Jose, CA • 2h ago

Management & Administrative

Additional Information Job Number 25182653 Job Category Administrative Location San Jose Marriott, 301 South Market Street, San Jose, California, United States, 95113VIEW ON MAP ( https://www.google.com/maps?q=San%20Jose...

2h ago

Go to Apply

Account Manager IV

Kaiser Permanente • San Mateo, CA • 3h ago

Management & Administrative

The Account Manager will serve as a strategic liaison between the organization and its public sector clients, ensuring the delivery of high-quality services and solutions that align with governmental standards and commun...

3h ago

Go to Apply

Account Manager V, Commercial - National

Kaiser Permanente • Oakland, CA • 4h ago

Management & Administrative

Job Summary: Develops and implements complex sales and retention strategy for health insurance or workers compensation accounts. Drives opportunities, resources, technology tools, and customer performance data (e.g., cos...

4h ago

Go to Apply

Project Manager - Low Voltage Building Technology

J.E. Dunn Construction Company • Santa Clara, CA • 7h ago

Management & Administrative

Project Manager - Low Voltage Building Technology Santa Clara, CA, US Best People + Right Culture. These are the driving forces behind JE Dunn's success. By hiring inspired people, giving them interesting and challenging...

7h ago

Go to Apply

Named Account Manager

Palo Alto Networks • Santa Clara, CA • 12h ago

Management & Administrative

Our Mission At Palo Alto Networks® everything starts and ends with our mission: Being the cybersecurity partner of choice, protecting our digital way of life. Our vision is a world where each day is safer and more secure...

12h ago

Go to Apply

Senior General Manager

Stanford University • Stanford, CA • 12h ago

Management & Administrative

Senior General Manager Residential & Dining Enterprises, Stanford, California, United States New Food Services Post Date 7 hours ago Requisition # 107003 ABOUT STANFORD UNIVERSITY AND RESIDENTIAL & DINING ENTERPR...

12h ago

Go to Apply

Service Coordinator

Southland Industries • Union City, CA • 17h ago

Management & Administrative

Position Summary Oversee the daily scheduling, tracking and reporting of service activities for assigned Service teams. Effectively and respectfully interface with customers, service technicians and department staff. Pos...

17h ago

Go to Apply

Senior Consultant, Industry Solutions, Life Science

Deloitte • San Jose, CA • 17h ago

Management & Administrative

Join our AI & Engineering team in transforming technology platforms, driving innovation, and helping make a significant impact on our clients' success. You'll work alongside talented professionals reimagining and re-...

17h ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.