Job Description:
The Marketing Director leads a team of marketing professionals to execute strategic marketing, advertising, and promotional activities for programs, products, and services within an operational region or business unit. This role involves developing marketing plans for priority stakeholders, resource prioritizing, budget forecasting, vendor and contractor management, and marketing channel optimization.
The Marketing Director oversees high-priority strategies with significant ROI, manages work with a broad scope across departments and functions, and covers a broad geographical area. The role also involves collaborating with a broad range of stakeholders at multiple levels within the organization.
This role is hybrid and requires monthly travel to locations where Intermountain conducts business, primarily within our Canyons region (Utah/Idaho). For this reason, preferred candidates will reside in Utah or Idaho.
For exceptional candidates, we may consider a remote arrangement with the same monthly travel requirement. Residency within our service area (Utah, Idaho, Nevada, Colorado, or Montana) is preferred. Please note: We are not hiring remote workers in the following states-CA, CT, HI, IL, NY, RI, VT, and WA.
Essential Functions
Oversee the creation and implementation of marketing plans and programs to reach key patient, physician, and community segments via digital and social media engagement, advertising, direct marketing, events, and service promotions, ensuring high-priority strategies with significant ROI.
Monitor and track marketing activity, making strategic recommendations to achieve positive ROI, and oversee work that has a broad scope across departments and functions in support of organizational strategies and priorities.
Responsible for annual marketing budgets and other investments that go towards marketing efforts, covering a broad geographical area (e.g., region and/or broad market with multiple facilities).
Manage and organize a team of marketing caregivers (employed and contracted) to fulfill marketing activities, collaborating with a broad range of stakeholders at multiple levels within the organization.
Coordinate with enterprise and regional stakeholders to align, support, and complement other advertising and promotional efforts taking place in a region or market.
Lead the scoping and evaluation of marketing projects to ensure they meet operational and strategic criteria, supporting multiple functions and teams within those functions.
Oversee investments in high-priority strategies that involve sizeable, tangible returns to the organization (e.g., branding partnerships and marketing campaigns).
Collaborate with a broad range of stakeholders at multiple levels within the organization to ensure alignment and support for marketing initiatives.
Skills
Marketing Communications (MarCom)
People Management
Integrated Marketing
Leadership
Marketing Strategies
Budgeting
Presentation
Team Development
Project Management
Analytical Thinking
Required Qualifications
Strategic experience in marketing, advertising, or communications role.
Advanced written, verbal and presentation skills.
Demonstrates strong organizational and project leadership initiatives.
Strong ability to work effectively under pressure and meet tight deadlines.
Experience with digital marketing and social media strategies.
Strong knowledge of communication metrics and analytics tools.
Collaboratives across departments and with senior most leadership.
Expert experience in leading a successful marketing team.
Advanced experience in comprehensive marketing programs for multiple portfolios of products, services, and providers.
Preferred Qualifications
Healthcare or health insurance experience as a marketing and communications leader
Experience at a leadership level in a marketing, advertising or communications role.
Master's degree in marketing, communications, public relations, English, business or a related college major involving marketing and communications and critical thinking obtained through an accredited institution. Education is verified.
Additional Information
This is an exempt, full-time position. Pay offers are determined by prior years of relevant experience within the established pay range. In addition to the annual salary, to show our commitment to you and assist with your transition,, we may offer a sign-on and relocation bonus when applicable. With this position, you are eligible to participate in the Annual Pay for Performance (AP4P) Plan. This plan enables Intermountain Health to provide leaders with an additional performance compensation opportunity. The AP4P award opportunities are calculated as a percentage of your base salary. Awards are paid out based on attainment of selected Board-approved goals.
Physical Requirements:
Ongoing need for the employee to see and read information, documents, monitors, identify equipment and supplies, and be able to assess customer needs.
Frequent interactions with providers, colleagues, customers, patients/clients, and visitors require the employee to verbally communicate as well as hear and understand spoken information, needs, and issues quickly and accurately.
Manual dexterity of hands and fingers to manipulate complex and delicate equipment with precision and accuracy. This includes frequent computer use for typing, accessing needed information, etc.
Location:
Transformation Center
Work City:
Murray
Work State:
Utah
Scheduled Weekly Hours:
40
The hourly range for this position is listed below. Actual hourly rate dependent upon experience.
$67.41 - $104.06
We care about your well-being - mind, body, and spirit - which is why we provide our caregivers a generous benefits package that covers a wide range of programs to foster a sustainable culture of wellness that encompasses living healthy, happy, secure, connected, and engaged.
Learn more about our comprehensive benefits package here (https://intermountainhealthcare.org/careers/benefits) .
Intermountain Health is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
At Intermountain Health, we use the artificial intelligence ("AI") platform, HiredScore to improve your job application experience. HiredScore helps match your skills and experiences to the best jobs for you. While HiredScore assists in reviewing applications, all final decisions are made by Intermountain personnel to ensure fairness. We protect your privacy and follow strict data protection rules. Your information is safe and used only for recruitment. Thank you for considering a career with us and experiencing our AI-enhanced recruitment process.
All positions subject to close without notice.
