Marketing Director

LSI Solutions • Victor, NY • 15h ago

LSI SOLUTIONS® founded in 1986, located in beautiful Victor, New York, is a dynamic and growing medical device company with over 500 employees dedicated to advancing minimally invasive surgical instruments through research, development, manufacturing, and marketing. We have doubled in size in just the last 4 years! The LSI Campus includes 10 buildings (170,000+ sq ft) on 95 meticulously cared for acres.

We are searching for passionate people looking to make a difference in the medical device industry. By joining LSI SOLUTIONS® an ISO 13485 certified company, you will become part of as energetic team working together to relentlessly pursue better patient outcomes with state-of-the-art devices. After all, our customer is ultimately the patient.

POSITION TITLE: Marketing Director

SHIFT HOURS: 8:00am to 5:00pm (days)

LOCATION: Onsite at LSI Solutions in Victor, NY

SALARY PAY RANGE: $150,000/yr to $220,000/yr

JOB SUMMARY: The Marketing Director provides strategic leadership for all marketing activities to drive brand awareness, product adoption, and revenue growth within the medical device sector. This role develops and executes marketing strategies aligned with corporate objectives, ensures compliance with regulatory requirements, and leads cross-functional collaboration with sales, product management, and regulatory teams.

ESSENTIAL FUNCTIONS

Strategic Planning: Develop and implement comprehensive marketing strategies to support product launches, market penetration, and portfolio growth in alignment with business objectives.

Brand & Positioning: Define brand identity, messaging, and value propositions to differentiate products in a competitive, regulated marketplace.

Market Analysis: Conduct and oversee market research, competitive analysis, and customer insights to identify trends, opportunities, and unmet needs.

Campaign Development: Direct the creation of multi-channel campaigns (digital, print, conferences, KOL engagement) tailored to healthcare providers, distributors, and regulatory audiences. Participate in trade shows, analyze attendance and identify leads.

Compliance Oversight: Ensure all marketing materials and communications comply with FDA, ISO 13485, EU MDR, and other applicable regulatory standards.

Team Leadership: Build, mentor, and manage a high-performing marketing team while fostering cross-department collaboration.

Sales Enablement: Develop tools, training, and resources to support the sales team in achieving revenue targets.

Budget & Metrics: Manage marketing budgets, track ROI, and present performance dashboards to senior leadership.

ADDITIONAL RESPONSIBILITIES:

Represent the company at medical conferences, industry trade shows, and professional associations.

Support corporate communications, including press releases, investor relations, and internal updates.

Oversee digital marketing presence, including website, social media, and CRM-driven outreach.

Build and maintain strong relationships with Key Opinion Leaders (KOLs), industry partners, and clinical stakeholders.

EDUCATION & EXPERIENCE:

Bachelor's degree required; Marketing, Business Administration, or Life Sciences preferred.

MBA or advanced degree in related field desired.

10+ years of progressive marketing experience, including at least 5 years in a leadership role within the medical device, biotech, or healthcare industry.

Demonstrated success in product launches, market expansion, and portfolio marketing.

Experience managing teams, budgets, and complex cross-functional initiatives.

KNOWLEDGE, SKILLS & ABILITIES:

Strong knowledge of medical device industry, clinical workflows, and healthcare economics.

Expertise in regulatory-compliant marketing (FDA, ISO 13485, MDR).

Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels.

Proficiency with marketing analytics platforms, CRM, and digital marketing tools.

Strategic thinker with proven ability to convert market insights into actionable strategies.

Leadership and people management skills, fostering accountability and collaboration.

PHYSICAL DEMANDS AND WORK ENVIRONMENT:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Regularly required to walk, sometimes for extended distances.

Frequently required to sit, stand, and talk or hear, sometimes for extended periods.

Required to occasionally bend and lift and/or move up 50 pounds.

Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

Standing for extended periods (3+ hours) in labs, in cases, and at conferences.

Travel required.

LSI SOLUTIONS® BENEFITS INCLUDE:

Bonus Plan, 401(k) plan with company match, Tuition Assistance, Employee Assistance Program (EAP) and Product Discounts

15 Paid Holidays, PTO, Sick Time

Medical, Dental, Vision effective first day of employment

LSI SOLUTIONS® is an equal opportunity employer and does not discriminate based on any legally protected status or characteristic.

Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteran.

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