LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun - where everyone can succeed.
Join us to transform the way the world works.
This role will be based in San Francisco, Mountain View, Sunnyvale, or NYC.
At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.
This role leads the strategic direction, development, and performance of content across LinkedIn's owned, earned, and paid channels-connecting storytelling to business impact across both B2B and B2C audiences. Acting as the central hub for content within the Social, Creator & Partnerships Center of Excellence, this leader ensures that every piece of content-whether creator-led, editorial, or campaign-driven-advances brand priorities and drives measurable outcomes.
You'll partner closely with product and integrated marketing, comms, brand, creative, and analytics teams to unify messaging, streamline briefs, and ensure our content ecosystem supports integrated go-to-market campaigns and tentpole moments. From LinkedIn to TikTok, YouTube, Instagram, and Reddit, you'll define and evolve the content strategy that fuels these platforms-grounded in insights, elevated by creativity, and optimized for performance.
You'll also champion a culture of experimentation-tracking cultural and platform trends, piloting emerging formats and tools, and translating results into actionable learnings. As a cross-functional influencer and storyteller, you'll help the organization make smarter, faster, and more consistent content decisions that strengthen our brand narrative and maximize our reach across audiences and regions.
Key Responsibilities
Strategic Content Leadership: Own and evolve the content strategy across owned, earned, and paid channels, ensuring alignment with brand priorities and business objectives across B2B and B2C audiences.
Cross-Functional Collaboration: Partner with product marketing, brand, comms, creative, and analytics teams to craft unified messaging and ensure content supports integrated campaigns and storytelling across channels.
Intake & Brief Management: Act as the first stop for cross-functional partners, streamlining briefs, and coordinating with the CoE to identify the best activation approach.
COE Campaigns and Events: Lead overall content strategy for go-to-market campaigns and events across platforms including LinkedIn, Instagram, TikTok, Reddit, and YouTube.
Performance & Insights: Define success metrics for content initiatives, analyze performance, and deliver actionable insights that inform editorial decisions and content evolution.
Trendspotting & Innovation:Monitor content, cultural, and platform trends to keep the brand relevant. Pilot emerging content formats, storytelling techniques, distribution methods, and tools to increase reach and engagement.
Stakeholder Influence & Alignment: Collaborate with product marketing, sales, creative agencies, analytics, and external partners to ensure content strategies ladder up to broader marketing objectives. Advocate for best-in-class storytelling and consistency across regions and business units.
Basic Qualifications
7+ years of experience developing and executing content strategies in B2C, B2B, or technology sectors, across formats and platforms such as LinkedIn, Instagram, TikTok, YouTube, and blogs.
5+ years of experience working cross-functionally in matrixed environments, collaborating with marketing, creative, and analytics teams.
4+ years of experience managing complex, cross-functional projects across regions, with proven ability to influence stakeholders and communicate effectively at multiple levels.
Preferred Qualifications
Experience collaborating with creative and production teams to develop compelling content experiences.
Experience managing content strategies for global or multi-regional audiences.
Familiarity with influencer, creator, or thought leadership content in B2B @contexts.
Experience with content and social performance tools (e.g. Sprinklr, Tubular, Google Analytics, CreatorIQ, CMS platforms)
Experience managing brand reputation or sensitive communications through content.
Passion for building scalable, innovative content programs that resonate across audiences.
Experience driving measurable business outcomes through content initiatives.
Experience in leveraging data and insights to optimize content performance.
Skills
Content strategy and editorial planning
Cross-functional collaboration
Data-driven storytelling and insights
Trendspotting and innovation
Stakeholder influence and communication
LinkedIn is committed to fair and equitable compensation practices.
The pay range for this role is $125,000 to $195,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.
Equal Opportunity Statement
We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.
Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:
Documents in alternate formats or read aloud to you
Having interviews in an accessible location
Being accompanied by a service dog
Having a sign language interpreter present for the interview
A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.
LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.
San Francisco Fair Chance Ordinance ?
Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.
Pay Transparency Policy Statement ?
As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.
Global Data Privacy Notice for Job Candidates ?
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.
