Marketing Automation Developer

Robert Half • San Ramon, CA • 15h ago

Who We Are

Robert Half, one of FORTUNE's World's Most Admired Companies and a Fortune 100 Best Companies to Work For is hiring a Marketing Automation Developer to join the Marketing department.

You will be responsible for designing, building, and optimizing automated email journeys, leveraging real-time data from multiple data sources (Salesforce CRM, Job postings, Website tracking, API calls, FTP, etc.) and customer insights to drive engagement, retention, and conversion. This is a hands-on development role with strategic impact across our digital marketing ecosystem.

What You'll Do

Build cross-channel automated campaigns and programs leveraging email, SMS, Mobile push, and landing pages, using Salesforce Marketing Cloud, Data Cloud, and Salesforce Lightning CRM, Marketing Cloud Personalization and Einstein AI features

Develop and Test HTML email templates, ability to build dynamic email components and content using SFMC tools that work seamlessly across all email platforms

Build and optimize Journey Builder, Automation Studio

Implement dynamic content, AMPscript, and SQL queries to personalize messaging

Develop triggered communications, journeys, and automations in Salesforce Marketing Cloud

Build rapid campaign proto@types for A/B tests and pilots

Monitor campaign performance, troubleshoot issues, and continuously improve automation logic

Build audiences, segments and data sources using SQL, APIs, filters and other Marketing Cloud, Data Cloud, Salesforce Lightning CRM, website, etc. into email journeys, campaigns and automations

Deep understanding of API's and hands on experience on building API configurations, end to end testing.

Develop complex dynamic, personalized email content using AmpScript, SSJS

Partner with marketing stakeholders to translate business goals into technical solutions

Work with the analytics team to provide data reporting and analysis for campaign optimization

Work with operations to help troubleshoot and resolve Salesforce Marketing Cloud system issues

Collaborate with cross-functional agile team to continuously experiment, iterate, and deliver new campaigns, while optimizing existing campaigns

What You'll Need

5-6+ years of hands-on experience with Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Email Studio, Contact Builder and Einstein AI features in Marketing Cloud

2+ years working with Salesforce Data Cloud (formerly Customer Data Platform), including data ingestion, harmonization, and activation

Salesforce certifications: Email Specialist, Marketing Cloud Developer, Marketing Cloud Consultant, Data Cloud Consultant)

Strong understanding of Salesforce CRM architecture and data models

Proficiency in AMPscript, SQL, and HTML/CSS for email development

Experience with API integrations, data extensions, and audience segmentation

Ability to translate marketing strategies into technical execution

Strong analytical and problem-solving skills

Excellent communication and collaboration abilities

Preferred Qualifications

Experience with real-time personalization, mobile messaging, or multi-channel orchestration

Experience in B2C email marketing campaigns using the Salesforce suite of martech products

The typical annual salary range for this position is shown below and is negotiable depending upon experience and location. The position is eligible for a discretionary annual bonus.

$92,000.00 - $135,000.00

We offer exceptional earning potential and a competitive benefits package, including group health insurance benefits (medical, vision, dental), FSA and HSA healthcare accounts, life and accident insurance, adoption and fertility assistance, paid parental leave of up to 6 weeks, and short/long term disability. Robert Half provides paid time off for vacation, personal needs, and sick time. The amount of Choice Time Off (CTO) our people receive varies based on their years of service and is pro-rated based on the hours worked per week. A new hire earns up to 17 days of CTO per calendar year. Our people also receive up to 11 paid holidays per calendar year. We also offer the opportunity to contribute to our company 401(k) savings and investment plan or deferred compensation plan (if eligible), with an employer match of 100% on the first 3% of your contributions for eligible employees. Learn more at https://roberthalfbenefits.com .

Robert Half Inc. is an Equal Opportunity Employer. M/F/Disability/Veteran

As part of Robert Half's Corporate Services facility employment process, any offer of employment is contingent upon successful completion of a background check.

Robert Half is committed to being an equal employment employer offering opportunities to all job seekers, including individuals with disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to apply for a position, please contact us by sending an email to HRSolutions@roberthalf.com or call 1.855.744.6947 for assistance.

In your email please include the following:

The specific accommodation requested to complete the employment application.

The location(s) (city, state) to which you would like to apply.

For positions located in San Francisco, CA: Robert Half will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

For positions located in Los Angeles County, CA: Robert Half will consider for employment qualified applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

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