Manager, Marketing Operations

Thomson Reuters Holdings Inc • Ann Arbor, MI • 8h ago

Summary of the Role: We're hiring a hands-on Marketing leader who will own omni-channel campaign planning and performance for our SafeSend and SurePrep products, while stewarding key marketing operations work. You'll drive strategy and execution, experimentation, and revenue impact, while forecasting performance, managing budgets, and keeping our lead flow and attribution tight.

About the Role: Campaign Planning and Performance Build omni-channel, customer-centric demand generation campaigns (acquisition, cross-sell, upsell) aligned to pipeline and revenue targets. Develop and execute on quarterly campaign plans that meet or exceed funnel goals, working cross-functionally to launch into market Translate segment strategy and customer insights into briefs, calendars, and integrated journeys across email, web, paid media, events, and SDR motions. Own performance forecasting and scenario modeling; set targets, predict outcomes, and align plans to budget and capacity. Foster a culture of experimentation and learning: A/B testing offers, messaging, and channels Turn analytics into action: leverage performance insights to guide actionable optimizations that continually improve performance Present plans, results, optimizations, learnings, and recommendations to marketing, sales leadership, and stakeholders. Manage campaign budget: planning, pacing, and reconciliation, with a focus on strong ROI.

Marketing Operations Define lead routing rules, troubleshoot issues, and continuously improve speed-to-lead and quality of lead handoff. Track funnel metrics from lead capture through opportunity close; create dashboards measuring ROI, LTV:CAC, and other KPIs Maintain and refine the attribution framework, ensuring accuracy across marketing channels Orchestrate, document, and refine attribution and reporting processes; act as guardian of data standards and campaign reporting guidelines

Key deliverables and KPIs Pipeline and revenue contribution by product and campaign Full-funnel conversion rates Forecast accuracy vs. actuals; ROI Speed-to-lead and routing accuracy Attribution integrity and performance reporting

About You: Bachelor's degree in marketing-related discipline or equivalent work experience 5+ years in marketing planning and campaign strategy, with demonstrated revenue impact Highly data-driven, with advanced knowledge of marketing attribution modeling-including building multi-touch attribution frameworks, ROI analysis, and pipeline influence reporting Advanced knowledge of marketing automation workflows, lead scoring, and nurture design Experience with marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce required) Team player with the ability to foster strong relationships across multiple levels and functions within the organization Customer-centric, high-achieving self-starter that thrives in a fast-paced, collaborative atmosphere Comfort with QA and risk ownership Excellent verbal and written communication skills Strong organizational skills and attention to detail

LI-TV1

What's in it For You?

Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.

Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow's challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive

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