Marketing Manager

Guido's Fresh Marketplace • Great Barrington, MA • 15h ago

Position Summary This position oversees the implementation of a
strategic marketing plan to support Guido\'s and its tenants.
Responsible to lead a team of communication, marketing, and design
professionals to build sales through brand visibility and messaging.
Assist in the creation of digital, video, audio, and print content.
Reporting to the Chief Financial Officer, this position will be a
hands-on project manager working independently and collaboratively to
develop compelling content and campaigns. Strategy, Planning & Budget
Develops the annual marketing plan and editorial calendar aligned to
business goals and brand standards. Creates and manages the annual
marketing budget, ensuring ROI and disciplined spend. Sets channel
strategy for email, social, web, print, signage, and in-store
promotions. Identifies marketing innovations, tools, and vendors
suitable for a specialty grocery environment. Creative Direction &
Production Leads creative direction and brand stewardship across all
touchpoints; maintains brand guidelines and asset libraries. Produces or
supervises production of marketing assets (print and digital), ensuring
typography, color, layout, accessibility, and pre-press quality.
Refines, catalogs, and archives digital assets. Oversees print/signage
workflows end-to-end (brief, quote, proof, production, pickup/delivery)
for menus, A-frames, large signage, punch cards, etc. Partners with
departments on packaging, bags, and product naming; aligns in-store
visuals with brand identity. Oversees the monthly execution of the
Guido\'s Newsletter. Coordinate with the Kitchens/POS teams on all
elements of holiday menus and strategy. Digital Marketing & Web Owns
website content updates and collaborates with the web partner (Mungy) on
UX/content improvements. Oversees Digital Marketing Coordinator in the
management of email marketing and social calendars; ensures consistent
narrative with seasonal and monthly sales. Implements SEO/SEM basics,
UTM tagging, and landing page/testing plans; reviews analytics to
optimize performance. Advertising & Partnerships Negotiates and manages
paid placements with advertisers; evaluates reach, frequency, and
effectiveness. Coordinates with INFRA and peer stores for joint
promotions; represents Guido\'s at industry exchanges when
marketing-specific. Aligns with department managers, ownership, and
tenants on messaging, major campaigns, and storewide signage needs.
Works with the Community Engagement Coordinator to facilitate community
partnerships, sponsorships, and non-profit advertising. Public Relations
& Media Works with Community Engagement Coordinator for PR strategy,
messaging, and editorial calendar for earned media. Oversees media
lists; drafts and distributes press releases, media advisories, op-eds,
and talking points. Team Leadership & Operations Selects, leads,
coaches, and develops the Marketing team; runs weekly meetings and
annual performance reviews. Implements systems (e.g., Asana, Cognito)
and SOPs for intake, briefs, approvals, and archiving. Audits marketing
expenses for accurate coding and inventory treatment in coordination
with the Accounting Department. Qualifications 5+ years in
marketing/brand or retail marketing; grocery or consumer retail
preferred. Exceptional writing/editing and visual communication skills;
strong project management and vendor negotiation. Portfolio
demonstrating applied graphic design for print and digital. As well as
writing samples. Advanced proficiency with Adobe Creative Cloud
(InDesign, Illustrator, Photoshop) and working knowledge of pre-press
and color management. Experience with WordPress, basic HTML/CSS for
content edits, and email platforms (Hubspot). Fluency in analytics and
testing (Google Analytics/GA4, UTM conventions, A/B testing). Working
knowledge of SEO/SEM fundamentals and marketing automation best
practices.

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