Enterprise OEM Marketing Partnership Director

Manheim Remarketing Inc • Grove City, OH • 17h ago

Enterprise OEM Marketing Partnership Director
The Enterprise OEM Marketing Partnership Director role ensures the ongoing success of Cox Automotive OEM partners through the management of existing and new Listings Co-Op revenue. The position will be working with OEMs to identify new Co-Op opportunities, listing syndication, endorsements, and other strategic listing opportunities or partnerships with OEMs driving revenue growth. In addition, the role will be tasked with maintaining and protecting the current Co-Op revenue for their assigned accounts ensuring the success of dealer listing products and T1 OEM listing partnerships.
What You'll Do:
Understand the current product set and market to create Exclusive or Preferred packages for our OEM partners
Scale new packages and product opportunities outside of current OEM's that have an established Co-Op program
Evaluate broader Cox Automotive opportunities listing opportunities including capability syndication or T1 website integrations.
Increase Co-Op eligibility of Cox Automotive Products within the assigned brands by demonstrating how the value of Cox Auto's solutions will align with the client's business goals
Responsible for selling new products for inclusion in OEM Dealer Marketing programs, leveraging the Challenger Sales Methodology to develop proposals that challenge our clients to think differently about what they value and how they measure value, fostering innovation and ongoing dialogue. Identify, qualify, and close new business opportunities by utilizing the Challenger Sales Model
Establish and foster relationships with key client stakeholders and position Cox Automotive as the industry leader
Navigate cross departmental teams to create better capabilities within the current submission processes, reduce redundancies and promote Co-Op needs within the product prioritization queue for expansion of the business
Enrich programs by establishing robust reporting and analytics to be shared in QBR's with the client, securing Cox's relevancy and value for the Co-Op solution set
Partner with third parties like Ansira to position Cox as the top tier automotive partner and identify areas to increase efficiencies in our combined go to market and support plan
Develop and maintain Co-Op documentation for each assigned brand to drive awareness and sales best practices across the organization to ensure an effective sales rollout of new Co-Op programs
Work collaboratively with Cox Automotive's training and marketing departments to develop and iterate on resources/programs to drive knowledge share
Meet with the assigned Brand Pod teams on an ongoing basis to discuss program landscape, opportunities, risks, and ensure alignment across all stakeholders
Work closely with Brand Specialists and Co-op Support Specialists on new projects and initiatives to remain compliant with the brand requirements
Track revenue potential for internal sales, product, and executive leadership in terms of which products and services match client needs in order to help Cox Automotive forecast revenue
This position is responsible for the entire sales cycle: identifying a prospect, building the relationship, closing a sale, providing client relationship support during an implementation, and setting the stage for selling the next solution
Develop and execute multi-year exclusive and preferred programs designed to separate Cox from our competitive set
What's In It For You?
Here's a sneak peek of the benefits you could experience as a Cox employee:
A competitive salary and top-notch bonus/incentive plans.
A pro-sales culture that honors what salespeople (like you!) contribute to our success.
Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
Comprehensive healthcare benefits, with multiple options for individuals and families.
Generous 401(k) retirement plans

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