Job Description:
Role Summary/Purpose:
The AVP, Product Marketing plays a strategic role in configuring platform-centric Product, Feature, Capability and Channel (PFCC) messaging, positioning and marketing collateral to drive go-to-market strategies and enable our sales teams. You will support the usage and adoption of our products, services and capabilities by developing content and tools that help drive clarity and comprehension of Synchrony's value and you will communicate feedback from the field that informs future product and product marketing process enhancements.
In this role, you will assist the team in configuring enterprise product marketing strategies for platform and client marketing needs, and you will execute on those strategies from the beginning of a project to its successful completion. Projects may include supporting the internal infrastructure of the Product Marketing team, supporting in the creation of relevant, credible and differentiated messaging, positioning and marketing collateral for our products and charting the customer journey specific to a client. You will work cross-functionally with platform leaders, other GTM teams, product managers and sales channels, leveraging strong influencing skills while developing and tracking performance metrics to assess program effectiveness.
For this role, you must be a creative and quantitative thinker. You should be familiar with various marketing techniques and be comfortable learning about and communicating the benefits of new technologies. Strong communication & relationship-building skills, an attention to detail and eye for quality are critical to your success, along with an ability to convey how the product value propositions meet the needs of our clients and providers.?
Our Way of Working
We're proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.
Essential Responsibilities: ?
Develop platform internal tools and sales collateral for effective B2B and B2B2C engagement - support in the development of product marketing infrastructure, tools and processes, including but not limited to the Synchrony Product Portal. Includes program management of workstream requirements and timing, management of related assets and internal websites (e.g., Syncranet) and Teams channels, and coordination for final delivery with internal stakeholder teams.
Positioning - Adapt foundational PFCC messaging into platform- and channel-appropriate messaging. Includes cross-functional partnership with platform and client teams, consumer engagement marketing, industry marketing, cardholder marketing, product management, operations and sales teams to configure product positioning and messaging that resonates best with target audience(s).
Sales enablement - communicate the value proposition of Synchrony products, features, capabilities and channels (PFCC) to the sales team and assist in the development of platform-specific sales tools that support the selling process
Marketing Execution - develop a PFCC marketing plan, including key activities to support driving the awareness and adoption of our PFCC by platform and/or client.
Analysis & optimization - assess PFCC marketing effectiveness on an ongoing basis, and provide the business with partner/customer feedback
Perform other duties and/or special projects as assigned
Qualifications/Requirements:
Bachelor's Degree OR in lieu of a degree, a high school diploma and 2+ years of marketing experience in the credit card or financial services industry
2+ years of marketing experience to include:
1+ years of experience partnering with creative agencies and creating marketing communications to launch new products and capabilities
Desired Characteristics:
Business-to-business marketing experience Collaborative team player with desire to build influence across all levels of internal and external organizations
Ability to think strategically and creatively to drive desired results (ability to lead clients with a consultative approach)
Experience in the Financial Services industry
Excellent verbal and written communication and presentation skills
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Grade/Level: 10
The salary range for this position is 75,000.00 - 130,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.
Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.
Salaries are adjusted according to market in CA, NY Metro and Seattle.
Eligibility Requirements:
You must be 18 years or older
You must have a high school diploma or equivalent
You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Our Commitment:
When you join us, you'll be part of an inclusive culture where your individual skills, experience, and voice are not only heard - but valued. Together, we're building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow.
This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. We're proud to have an award-winning culture for all.
Reasonable Accommodation Notice:
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time
Job Family Group:
Marketing
