Product Marketing Manager V

ICONMA, LLC • United States, United States • 4h ago

Our Client, a Internet Content & Information company, is looking for a Product Marketing Manager V for their Remote location. Responsibilities:

Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering

Deeply understand advertiser needs/requirements and product risk areas in order to prioritize recommendations to product, engineering, and design teams for new and existing products

Partner with cross-functional teams across client that build new innovative solutions for advertisers to ensure that products and solutions are incorporated into the platform in a consistent and strategic manner

Ensure the right level of alignment, consistency and flexibility in approach across regional and vertical teams, with the goal of scaling impact while meeting market-specific needs

Own go-to-market strategy for a portfolio of ad products and solutions by guiding cross-functional teams in developing client communications, product documentation, and positioning

Market Assessment & Research:

Lead market analysis (quantitative & qualitative) to represent advertiser needs internally.

Conduct research to influence new product development and mitigate product risks.

Cross-Functional Collaboration:

Partner with Product, Engineering, and Design teams to prioritize recommendations.

Work with teams building new solutions for advertisers, ensuring strategic integration.

Go-to-Market Strategy:

Own launch plans for ad products and solutions.

Guide teams in developing client communications, product documentation, and positioning.

Alignment & Scalability:

Ensure consistency and flexibility across regional and vertical teams.

Scale impact while meeting market-specific needs.

Requirements:

7+ years professional experience in technology or internet technology, strategic marketing, product management, management consulting

Experience collaborating across cross-functional teams with the experience to influence behavior and drive resolution in the @context of competing perspectives

Analytical, data driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues

Organization and people skills and experience setting priorities, problem-solving, multi-tasking and working independently in a dynamic, rapidly changing workplace

Communication skills that are effective with technical, business, and external stakeholders

Experience in the advertising space with online media related products

8+ years professional experience in technology or internet technology, strategic marketing, product management, management consulting. Experience collaborating across cross-functional teams with the ability to influence behavior and drive resolution in the @context of competing perspectives.

Analytical, data driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues.

Effectiveness in influencing product management, engineering, and design teams.

Ability to prioritize recommendations that shape new and existing products.

Track record of driving product improvements based on market insights.

Execution & Communication Skills

Success in developing and executing go-to-market strategies for ad products.

Clarity and effectiveness in communicating product value to clients and stakeholders.

Quality of product documentation, positioning, and client communications.

Teamwork & Bridge-Building

Ability to collaborate with sales, legal, product, and other cross-functional teams.

Acting as a bridge between product development and market needs.

Success in scaling impact across regions and verticals while meeting specific market needs.

Ability to analyze market data, user feedback, and product metrics.

Proficiency in quantitative analysis to identify trends, measure impact, and inform strategy.

Experience planning and executing product launches.

Ability to drive successful product adoption through clear positioning, messaging, and documentation.

Sales Enablement

Understanding different perspectives on sales enablement (e.g., what sales teams need to succeed).

Ability to bridge gaps between product, marketing, and sales to ensure alignment and effective product rollouts.

Experience working with cross functional

Nice-to-have Skills:

Experience in E com and ad tech industry

Previous client experience on the Ad side

Google, tiktok, any other big ads measurement company, adobe analytics

Years of Experience:8 plus year experience.

MBA or other relevant advanced degree

Track record of effectively collaborating with cross-functional teams to drive results

Experience in a product marketing capacity (partnering closely with product management, product marketing and/or engineering to represent market/customer requirements and supporting product launches)

Experience in the advertising space with online media related products

Why Should You Apply?

Cherry Bekaert • Raleigh, NC • 4h ago

Management & Administrative

For more than 75 years, Cherry Bekaert has been a trusted business partner-delivering innovative, forward- thinking solutions that drive growth, solve complex challenges, and improve efficiency. Founded in 1947 in Wilmin...

4h ago

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