Digital Marketing Manager

Robert Half • Slidell, LA • 4h ago

Description

We are looking for a talented Digital Marketing Manager to lead strategic marketing initiatives for a hospitality-focused organization in the New Orleans Louisiana area. This role requires expertise in managing paid advertising campaigns, optimizing social media strategies, and leveraging analytics tools to drive results. The ideal candidate will bring creativity, leadership skills, and a passion for digital marketing to help the company achieve its goals.

Responsibilities:

Develop and execute digital marketing strategies to enhance brand visibility and drive customer engagement.

Manage and optimize Google AdWords campaigns to maximize ROI and reach targeted audiences.

Oversee multiple social media accounts by creating, scheduling, and analyzing content performance.

Utilize Google Analytics and other tracking tools to monitor website traffic and campaign effectiveness.

Collaborate with cross-functional teams to align marketing efforts with business objectives.

Stay updated on industry trends and emerging tools to implement innovative marketing strategies.

Provide light management oversight to assist in team development and workflow optimization.

Produce regular reports detailing campaign performance and actionable insights.

Coordinate with external vendors or partners to support marketing initiatives when needed.

Ensure all marketing materials are consistent with the brand's voice and standar

Requirements - Proven experience in digital marketing, including Google AdWords and Pay-Per-Click campaigns.

Proficiency in using Google Analytics to analyze data and inform decision-making.

Strong knowledge of social media platforms and effective management practices.

Familiarity with marketing tools and technologies to enhance campaign performance.

Excellent communication and organizational skills to manage multiple projects.

Hospitality industry experience is preferred but not required.

Ability to work on-site three days per week.

Leadership skills to provide light management and team support. Technology Doesn't Change the World, People Do.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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