Marketing Analyst-Automation

Midco • Sioux Falls, SD • 4h ago

JOB PURPOSE:

The Marketing Analyst - Automation position will proactively help expand Midco services to new and existing customers.This collaborative position will play the lead role in gathering, verifying,optimizing,and analyzing customer and prospect data to ensureBestnessin the delivery and performance of communications and marketing campaigns. Midcos company footprint isgrowing,and our goal is to be the best company for current and new customers.

KEYFUNCTIONS:

Pull and verify customer andprospectslists ina timelyfashion to ensure that the right information gets to the right audience at the right time.

Collaborate with Marketing, IT, and Operational partners to verify andoptimizedata across campaigns and automate list pulls through Adobe Campaign Classic.

Collect,cleans,analyzeand distribute significant amounts of information with an emphasis on detail and accuracy.

Work closely with marketing teams to coordinate the successful execution of projects specifically around audience creation (list pulls) and audience performance tracking.

Connect Adobe to data visualization software (such as PowerBI) to provide real-time reporting,transparencyand insights to marketing and operational partners.

Create opportunities to connect project team members with analytic resources outside of marketing to help create open lines of communication and collaborate acrossboundaries.

Providequality assurance and user acceptance testing support.

Partner with the Marketing Automation Specialist and internal product owners to integrate and automate data between the marketing automation platform and various other systems (Adobe Campaign Classic, CRM, external vendor partners, custom/in-house applications, etc.)

Use data-informed insights including propensity scoring to provide lists for both business and residential segments.

Make recommendations on audience selection to support and elevate marketing growth and lifecycle strategies.

Collaborate with analysts across the enterprise to stay informed andalignedwith changes throughout the company that mayimpactexisting processes.

Document andstorelogic to ensure accuracy,transparencyand historical data.

Partner with Data Engineering to support the extract, transform, and load process from various data sources using SQL.

Verify that incoming data requests have all informationrequiredto begin work. Proactively gather missing information and regularly follow up on inquiries to keep work moving. Execute data requestsin a timely manner.

Follow and serve as a role model in displaying Midcos Core Values and Leadership Success Drivers.

Adhere to Midco privacy guidelines to ensure each customers privacy.

Maintain regular attendance as required by your position.

ADDITIONALFUNCTIONSANDRESPONSIBILITIES:

Analytical and logicalmind-set.

Effectively communicate with other departments to handle escalating issuesin a timely manner.

Support the mission,visionand values of Midco.

Collaborate effectively with internal and external customers to ensure exceptional service.

Demonstrate courage by tackling tough issues while acknowledgingownlimitations without compromisingintegrity.

Remove obstacles for team members. Encourage creative solutions.

Apply personal ethics, honesty, initiative, flexibility,responsibilityand confidentiality in all areas of responsibility.

Communicate clear expectations thatseta high bar while holding team members accountable to reach these goals.

Demonstrate business acumen by using data to drive decisions and actions.

Model flexibility, resiliency and change management skills by staying self-aware, constantly learning, and

finding ways to cut through ambiguous problems.

Identifyroot causes of problems and implement solutions while keeping a holistic and long-term perspective in mind.

Actively follow Midco policies and procedures.

Perform other duties as assigned.

Note: Management reserves the right to assign or reassign functions and responsibilities to this job description at any time.

EXPERIENCE AND EDUCATION:

Bachelors degree or equivalent work experiencerequired. Focusinbusiness, marketing analytics or data science preferred.

Minimumof 3 years analytics or related relevant experiencerequired.

Minimum of 1-3 years SQL experience preferred.

Experience with marketing automation systems such asAdobeCampaign.

Expertiseusing MS-Excel pivot tables, lookups and advanced functions isrequired.

Experience with PowerBI or other analytic/data visualization reporting software.

Proven ability to manage multiple projects and deadlines simultaneously.

WORK ENVIRONMENT AND PHYSICALand MENTALQUALIFICATOIN

The employeeis occasionally required toreach with hands and arms, stoop, kneel, or crouch.

The noise level in the work environmentis moderate.

Employees may be required to work in excess of40 hoursper week and other than normal business hours, such asholidays, evenings and weekends as business demands.

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Midco

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