Senior Director of Marketing Technology

MIAMI UNIVERSITY • Oxford, OH • 1d ago

Job Description Summary

Established in 1809, Miami University consistently ranks among the top national public universities for providing students with a superior education and exceptional value. Miami is located in the quintessential college town of Oxford, Ohio, with polytechnic campuses in Hamilton and Middletown, a learning center in West Chester, a European study center in Luxembourg, and a 100% virtual option in Miami Online. A comprehensive research university, Miami empowers students to engage with premier teacher-scholars and benefit from a well-rounded liberal arts foundation and vibrant campus experience to develop lifelong skills for any career. With more than 240,000 high-achieving alumni, students gain access to an extensive and supportive community that opens doors globally and leads to amazing outcomes. With an ambition to effect meaningful change, Miami delivers the resources and experiences that prepare graduates to learn with purpose and lead with courage. Miami University's Communications and Marketing (UCM) department has been charged with building and maintaining the university's brand on a local, regional, and national stage. This dynamic and award-winning team is comprised of nearly 70 marketing and communications professionals and is looking to hire a Senior Director of Marketing Technology. Reporting to the Vice President, the inaugural Senior Director of Marketing Technology is responsible for strategy and development of the university's marketing technology portfolio to both recruit students and build the university brand. As a member of the executive team within UCM, the incumbent is expected to manage the marketing technology stack and shape the university's digital marketing approach and web experience, ensuring seamless, user-centric, personalized interactions for its varied stakeholders. This role oversees both the web marketing team (which includes web development, content, and support functions) and the enrollment marketing technology and data team. This position has been approved for remote hybrid work: two days on campus, three days remote. Remote work is not a right, it is a work arrangement that can be modified or revoked by Miami University at any time for any reason, including the convenience of the University.

Job Description

Duties and Responsibilities

Provide strategic vision and leadership for UCM's marketing technology strategy, the web marketing and technology teams, ensuring alignment with the university's mission, goals, and brand.

Own technology stack management for CMS, CDP, campaign automation, analytics, personalization, SEO, and AEO supporting student recruitment and brand building efforts.

Oversee the selection, implementation, and management of enterprise marketing and web technologies and connect existing digital advertising accounts to CRM data, supporting and enhancing SEO, AEO, PPC, SEM, web design/development, e-mail marketing, and marketing automation.

Develop and implement forward-thinking, innovative technology strategies to better convert audiences throughout the funnel.

Quickly gauge and implement the best course of action for urgent and longer-term needs with flexibility, agility, and a solutions-oriented approach, utilizing empathy, diplomacy, strategy, and relationship-building.

Collaborate with IT Services and campus partners to establish and enforce standards, best practices, security, and accessibility compliance for digital properties.

Manage vendor relationships.

Lead initiatives to optimize the university's web infrastructure, ensuring scalability, security, and user-focused design.

Develop and execute strategies to leverage data and technology, driving personalized and impactful marketing efforts.

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