Marketing Strategist-Commercial

Huntington National Bank • Columbus, OH • 10h ago

Description

Job Description

Summary:

The Customer Messaging Strategist will develop, implement, and refine customized customer journeys, looking out for Huntington customers by ensuring they know the most important things happening with their money. This messaging will improve the customer experience, increase retention of customers and lead to deeper customer relationships. This strategist will be a collaborator - working with teams around Huntington to bring various journeys to life, always looking for ways to refine and improve. The strategist will care about and empathize with the customer, looking out for them with each message.

Duties and Responsibilities:

Develop and maintain project work plans to meet marketing deadlines.

Partner with Digital Commerce and Digital Marketing teams to develop product-specific roadmaps.

Work with Search Engine Optimization teams to achieve marketing goals.

Communicate with stakeholders to build awareness of marketing strategies.

Develop complex business cases for new marketing strategies.

Translate business challenges into actionable marketing strategies for growth.

Understand and leverage consumer behavior insights for marketing programming.

Collaborate with cross-functional teams on integrated marketing initiatives.

Communicate effectively with partners and manage project timelines.

Provide input and feedback for creative development processes.

Ensure compliance with legal and regulatory requirements.

Develop and execute learning plans with the insights team.

Perform other duties as assigned.

Basic Qualifications:

Bachelor's Degree in Marketing or related field

5 years of experience in marketing or related field

LI-Onsite

LI-NG1

Exempt Status: (Yes = not eligible for overtime pay) (No = eligible for overtime pay)

Yes

Workplace Type:

Office

Our Approach to Office Workplace Type

Certain positions outside our branch network may be eligible for a flexible work arrangement. We're combining the best of both worlds: in-office and work from home. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. Remote roles will also have the opportunity to come together in our offices for moments that matter. Specific work arrangements will be provided by the hiring team.

Huntington is an Equal Opportunity Employer.

Tobacco-Free Hiring Practice: Visit Huntington's Career Web Site for more details.

Note to Agency Recruiters: Huntington Bank will not pay a fee for any placement resulting from the receipt of an unsolicited resume. All unsolicited resumes sent to any Huntington Bank colleagues, directly or indirectly, will be considered Huntington Bank property. Recruiting agencies must have a valid, written and fully executed Master Service Agreement and Statement of Work for consideration.

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