Manager, Regional Marketing

Nightingale College • Utah, Utah • 1d ago

The target hiring range for this position is $93,936-$105,678.

Position Summary:

The Manager, Regional Marketing position will oversee the development and management of all marketing regions for Nightingale College. This position will oversee all aspects of marketing for their assigned region, such as program launches, campaigns, events, promotions, research, and analytics. They work closely with the pre and post licensure marketing managers and director of marketing to align their regional goals and initiatives with the overall college marketing goals, vision, and objectives. They will also collaborate with the regional marketing specialists in their respective region and other stakeholders to understand the needs and preferences of the local customers and markets, and to provide them with the necessary marketing support and resources. A regional marketing manager is expected to manage a team of regional marketing specialists and to monitor their performance and budget targets of the College.

Role and Responsibilities:

Working together with both pre and post licensure marketing managers to input local market/customer intelligence into segment landscape analyses.

Create and implement annual marketing plans for their respective regions, defining the marketing mix that drives familiarity and consideration of the brand, lead generation, increased awareness and conversion to active learners.

Execute market-facing segment activities through optimum mix of media including search, social media, traditional media, web, and print communications.

Craft marketing approach for specific events which adapt national product offerings or messages so that they resonate with consumers in each specific locale.

Report on market trends and major events occurring within region.

Build and identify audience segmentations in the community.

Lead monthly reporting.

Provide insight.

Qualifications and Education Requirements:

Bachelor's degree from an accredited institution in marketing, advertising, digital marketing, business, communications, or healthcare management is required.

A minimum of five years of experience in regional sales and marketing campaign management is required.

Demonstrated experience in PPC, SEM, paid social, and other digital media experience is required.

Demonstrated proficiency in Microsoft Office, Google Analytics, Google Ads, CRM systems, and CMS systems is required.

Demonstrated ability to collect, analyze, and effectively use qualitative and quantitative marketing data is required.

Prior experience in education marketing is highly preferred.

All new hires are required to attend New Collaborator Orientation (NCO) in Salt Lake City, Utah. The College will pay for travel and lodging accommodations.

Nightingale's commitment to diversity and inclusion is reflected both in our learners and collaborators because we believe the best outcomes for learners from underserved and diverse populations are achieved through collaborators with similar backgrounds and cultures. Nightingale College is an equal opportunity employer.

Our Mission (not just words on the wall, we live it, love it, and daily contribute to it): With the primary focus on higher learning in healthcare professions, Nightingale College contributes to elevating education, health, and employment systems through facilitation of academic achievement, personal growth, and professional development of its learners, alumni, and collaborators, while serving diverse communities.

At Nightingale College, our Innovative Education model helps transform rural health landscapes through our blended-distance learning platform. Every person involved with Nightingale College helps to change the lives of our learners, our communities, and ultimately the world by adding to the quality of healthcare. We are proud to have graduated nearly 5,000 nurses serving communities in need. We are serious about our outcomes and have a little bit of fun getting there.

The professional and personal development of our learners and our collaborators is our company's foundation. Not only do we develop strategies that promote a positive work-life integration, but we also create an environment that invites you to become an expert in your field, be it through higher education or professional development. Put simply, we elevate employment, elevate health, and elevate education. We're so happy that you've found us!

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