Lead Data Analyst (Marketing)

Vanguard • Malvern, PA • 19h ago

The Self-Directed (SD) Marketing Analytics team is seeking an experienced lead analyst to join us on our analytic journey. We support the Personal Investor Marketing team in various business activities, including audience targeting, client journey analysis, marketing channel usage, and content creation. Our work encompasses data wrangling, reporting, dashboard development, strategy formulation, and advanced modeling. Collaboration with cross-functional teams is essential, as we partner with various analytics and marketing support teams.

Role Responsibilities

Data Management and Analysis

Acquire and compile structured and unstructured data, verifying its quality, accuracy, and reasonableness.

Perform analyses of historical data to surface trends and insights using advanced analytical methods.

Validate analytical techniques employed by other analysts.

Develop expertise in key subject areas (e.g., audience targeting, client journey, marketing channel usage, and marketing content).

Reporting and Visualization

Prepare and deliver visualizations and internal presentations that translate analytic insights into tangible, actionable solutions for business partners to implement.

Develop, own, and manage recurring analytic or reporting processes.

Project Management and Strategy

Engage with internal partners to understand business strategy, questions, and goals.

Bring structure to business requests, translate requirements into an analytical project approach, and lead projects through completion.

Delegate tasks and provide tactical and strategic guidance to peers.

Proactively identify opportunities within the business to contribute to its growth and success.

Participate in special projects and perform other duties as assigned.

Mentorship and Knowledge Sharing

Mentor and coach junior analysts to elevate technical and storytelling capabilities.

Foster a culture of continuous learning and innovation in analytics tools and methods.

Proactively expand knowledge of business and analytics, share best practices, and document them.

Serve as a subject matter expert for the team and the analytic organization.

Cross-Functional Collaboration

Partner with teams in Marketing, CXD, Engineering, and Finance to deliver integrated insights.

Participate in cross-divisional data projects and resolve operational challenges.

Qualifications

Experience: Over seven years in analytics, data science, or business intelligence.

Education: Bachelor's degree in a relevant field; master's or PhD preferred.

Technical Skills: Proficiency in SQL, Tableau, Python, PySpark and cloud platforms like AWS and Snowflake.

Communication Skills: Strong skills in communication, presentation development, and stakeholder engagement.

Data Visualization: Experience with tools like Tableau and Power BI.

Marketing Knowledge: Strong understanding of marketing principles and strategies (e.g., A/B, multivariate, multi-armed bandit).

Special Factors

Sponsorship

Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard, we don't just have a mission-we're on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.

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