Marketing Director

West Virginia Employer • Wheeling, WV • 1d ago

High-level, dynamic, driven executive who manages all elements of the company's marketing activities, with the goal of generating leads and increasing sales. Development and implementation of a rolling twelve-month marketing strategy for the company's products and services. FOR CONSIDERATION: Proven experience in running a marketing team and demonstrate marketing campaign success using various tactics across all channels: direct mail, web, and social media. High competency in project and stakeholder management is a huge advantage. EDUCATION & EXPERIENCE: Min. (5) years of marketing management experience in business-to-business markets. Experience in working with marketing communications professionals in the development of traditional and emphasis towards on-line marketing materials, programs, and campaigns. Solid understanding of and experience in business and/or enterprise software markets, preferably firsthand experience with SMB, FSI and government verticals. Demonstrated success in product marketing including market research, customer needs analysis, marketing requirements documentation, developing and implementing go-to-market plans. Experience and understanding of industrial production and packaging markets, particularly primary product packaging in B2B markets a plus. Exposure to design thinking principles; experience with applying design thinking principles and agile processes to enable innovation in new product design and product lifecycle changes. Strong background marketing complex IT solutions with experience devising marketing strategies for 'value-driven' solutions. Experience with IT or print security is a plus. Successful history in prior inbound marketing role(s). Good understanding of Channel / Partner programs and developing growth-oriented direct marketing strategies with consistent communication to Domestic and Global Channel / Partners. Experience with the creation of new business plans, presenting marketing and product strategies to executive audiences - both internally and externally. Proven project management skills and leadership of cross-functional teams. SALARY DEPENDS ON EDUCATION, EXPERIENCE, AND SKILLS.

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