Job Description
This role is categorized as HYBRID . This means the successful candidate is expected to report to GM - Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits.
The In-Market Endemic Media Assistant Manager performs a key role in maximizing General Motors' strategy and investment in the In-Market/Endemic space. One of the major duties of this role is to lead and manage the relationship with our key In-Market media and endemic media partners). This person will collaborate with the GM MediaOne team, including Brand Media Leads, in-house activation teams (Search/Social), Brand Performance leads and GM's media agencie, Dentsu and MRG. It is also important to understand Endemic media and have established relationships with the partners. This is a great opportunity for someone to help drive media innovation with the Endemic partners.
The ideal candidate will have a background in all facets in media and have experience working with media publishers to build the ideal plan.
Major Duties & Responsibilities :
Manage Provide enterprise In-Market (Endemics) strategy leadership.
Assist in all direct-purchased media withing GM-video, print, OOH, Cinema, new and emerging channels as needed.
Work with Brand teams to develop tactical applications of direct media channels and Endemic partnership.
Work closely with media agency investment teams to implement and continually refine overall Endemic investment strategy.
Look for new ways to develop Endemic media partnerships and help to create a competitive advantage.
Collaborate on projects with multiple internal teams-Brand Media, Performance Leads, Marketing Applied Sciences, MediaOne teams, etc.
Provide assistance in all direct-purchased media withing GM-video, print, OOH, Cinema, new and emerging channels as needed.
Skills and Abilities :
Experience in developing media strategy and campaigns either at an advertiser or agency.
Demonstrated experience planning media campaigns with a key focus on In-Market and Endemic partners.
Experience working with large media vendors, leveraging existing relationships.
Excellent collaboration, presentation, and communication skills
Experience in managing large media budgets.
Qualifications:
Bachelor's Degree required, in Marketing, Advertising, Business Administration, or related field preferred.
5+ Years of experience in paid media and/or digital marketing; agency and/or automotive experience preferred.
Skilled in the use of Microsoft Word, PowerPoint, and Excel
Proven experience in leading external relationships with media partners
Ability to manage complex initiatives requiring the input of multiple stakeholders.
Ability to listen to and understand the needs of internal/external stakeholders and in turn, develop thoughtful solutions.
Desire to remain current tin the media space through on-going education and skill development.
Excellent time-management skills, the ability to effectively and efficiently use your time to focus on the most impactful activities and challenge those that distract from the identified goal.
Ability to work in a fast-paced environment while remaining graceful under pressure.
Proactive self-starter who can work well both independently and as part of a team.
Ability to build strong relationships with internal and external stakeholders at all levels.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)
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