Who are we looking for?
Choice Hotels, one of the world's largest lodging franchisors, has an exciting new opportunity as our Field and Local Marketing Manager in the Field and Local Marketing Team within the Paid Media & Digital Marketing Team. The Paid Media & Marketing Team develops and executes full-funnel national media and marketing support for our family of brands. As a Field and Local Marketing Manager, you will play a pivotal role in driving incremental revenue through strategic media plans and innovative marketing programs. Your efforts will not only optimize participation and performance but also foster strong partnerships with owners, operators, and the broader franchisee community. By offering a consultative approach and developing support plans for new and open hotels, you will enhance local marketing performance and execute impactful initiatives across assigned segments.
Are you a marketer who thrives on driving growth and building strong relationships? We're looking for someone with franchise experience, local marketing expertise, and a keen eye for detail to develop revenue-focused programs, plan strategic campaigns, and provide targeted consultation. If you're passionate about empowering teams and partners to succeed, we invite you to apply today for our Field & Local Marketing Manager role today and #MakeItYourChoice.
Your Responsibilities
Manage and enhance local marketing tools, resources, and education to enable hotel owners and operators to easily focus on local marketing.
Build strong relationships with owners' associations and franchisees to refine hotel programs and offerings.
Consult and offer marketing expertise to hotels in various life cycle stages, including new hotels ramping up.
Collaborate with various functional teams to amplify the success of marketing efforts, making a significant impact on the overall growth and performance of the organization.
Serve as a brand steward, ensuring the visual identity and tone of voice are consistently reinforced in all marketing activities.
Your Experience, Skills & Competencies
Bachelor's degree in Marketing, Advertising or Communications preferred.
Master's degree in business is a plus, but not a requirement.
5-8 years of marketing experience, preferably in hospitality, a franchised or multi-location organization.
Prior experience with the Upscale hotel segment / full-service hotels.
Prior experience in the hotel industry, specifically on property, is a plus, but not a requirement.
Proficiency in Microsoft Office Suite products to create professional documents, analyze data, and generate presentational reports.
Knowledge of AI tools leading to efficiencies including ChatGPT and Microsoft Copilot.
Experience collaborating with vendor management and marketing agency partners.
Knowledge of digital and traditional media - channels, execution, monitoring & measurement.
Experience focusing on program(s) growth, monitoring and measuring performance.
Compassionate; demonstrates understanding of the franchisee perspective, while reinforcing brand integrity and strength.
Self-starter with minimal need for day-to-day direction and an internal?drive for results?attitude.
Capable of prioritizing and managing multiple projects simultaneously, under tight time constraints and within budget parameters.
Critical thinking and planning; ability to connect the dots holistically, anticipate what is needed, problem-solve and work to achieve results.
Ability to think outside of the box and innovate to achieve goals.
Creative and business writing abilities, including editing and proofing.
Public speaking, large and small groups.
Organized with strong attention to detail.
Your Team
This is an individual contributor role that will report to the Director, Field & Local Marketing. You will have 2 peer teammates and collaborate with cross-functional departments on a regular basis.
Your Work Location
As our Field and Local Marketing Manager, you will be based in our beautiful, state-of-the-art worldwide corporate headquarters in North Bethesda, MD. Less than 15 miles from Washington, DC, we're located one block away from the North Bethesda Metro station, with service on the Red Line and the MARC Brunswick line, easy access to I-270, and plenty of free parking provided by Choice Hotels.
Salary Range
The salary range for this position is $112,803 to $132,542 annually.
Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:
Competitive compensation and benefits, including medical, dental, and vision coverage
Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
Financial benefits for retirement and health savings
Employee recognition programs
Discounts at Choice hotels worldwide
About Choice
Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We're the hotel company for those who choose to bet on themselves - the striver, the dreamer, the entrepreneur - because that's who we are, too.
At Choice, we are united by the simple belief that tomorrow will be even better than today - for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward - giving our work at Choice a purpose larger than our business.
Our corporate office locations:
North Bethesda, MD - Located at Pike & Rose (https://pikeandrose.com/) , our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail.
Scottsdale, AZ - Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail.
Minneapolis, MN - Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown.
Field/Remote - Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role.
Choice's Cultural Values
Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity
Choice's Leadership Principles
Act with Intention | Lead with Authenticity | Grow & Deliver
