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Product Marketing Associate

Kelly Services • Woburn, MA • 1h ago

Woburn, MA

Direct Hire

$75-85k

*Position is fully onsite

Kelly is seeking a Product Marketing Associate to work for our client, a leader in the plant healthcare industry, on a direct hire basis in Woburn. This is an excellent opportunity to get involved with the development, positioning, and lifecycle management of the company's innovative solutions and to champion products that promote tree and plant vitality, improve sustainability, and meet customer needs across diverse markets including arboriculture, horticulture, landscape, and turf care.

Specifically, the Product Marketing Associate will:

Own and manage the entire lifecycle of assigned products-from concept and development through launch, maturity, and end-of-life

Lead cross-functional teams (R&D, sales, operations, marketing) to ensure on-time, on-budget delivery

Conduct market research, competitive analysis, and customer interviews to identify trends and pain points in plant health care and develop appropriate product solutions

Translate customer feedback into actionable product enhancements or new product opportunities

Develop pricing, positioning, and promotional strategies aligned with market needs and company goals

Collaborate with marketing to create educational and sales support materials (e.g., sell sheets, training decks, product labels, SDS sheets, digital assets)

Train internal sales teams and channel partners on product features, benefits, and applications

Support trade shows, webinars, field demos, and technical presentations

Work closely with regulatory and R&D teams to ensure all products meet applicable compliance and efficacy standards

Serve as the product expert, helping resolve technical issues and acting as a liaison between the field and technical teams

Qualifications:

Bachelor's degree in Plant Science, Agronomy, Horticulture, Forestry, Environmental Science, or related field

2+ years of product management experience, preferably in plant health care, agriculture, horticulture, turf management, or similar field

Proven ability to manage multiple projects and drive cross-functional alignment

Strong communication and presentation skills

Familiarity with regulatory processes (EPA, OMRI, etc.) for plant health products

Bonus Qualities:

Experience working with biologicals, fertilizers, biostimulants, or pesticide delivery systems

Knowledge of market segments such as golf course management, municipal forestry, landscaping, or nursery production

Experience with project management software, as well as proficiency in Excel, PowerPoint, and AI tools

Interviews are happening now! If qualified and interested, please apply to this posting ASAP or directly send your resume to SARP028@kellyservices.com.

As part of our promise to talent, Kelly supports those who work with us through a variety of benefits, perks, and work-related resources. Kelly offers eligible employees voluntary benefit plans including medical, dental, vision, telemedicine, term life, whole life, accident insurance, critical illness, a legal plan, and short-term disability. As a Kelly employee, you will have access to a retirement savings plan, service bonus and holiday pay plans (earn up to eight paid holidays per benefit year), and a transit spending account. In addition, employees are entitled to earn paid sick leave under the applicable state or local plan. Click here (https://www.mykelly.com/help-support-working-with-kelly-us/#Benefits) for more information on benefits and perks that may be available to you as a member of the Kelly Talent Community.

Get a complete career fit with Kelly ® .

You're looking to keep your career moving onward and upward, and we're here to help you do just that. Our staffing experts connect you with top companies for opportunities where you can learn, grow, and thrive. Jobs that fit your skills and experience, and most importantly, fit right on your path of where you want to go in your career.

About Kelly

Work changes everything. And at Kelly, we're obsessed with where it can take you. To us, it's about more than simply accepting your next job opportunity. It's the fuel that powers every next step of your life. It's the ripple effect that changes and improves everything for your family, your community, and the world. Which is why, here at Kelly, we are dedicated to providing you with limitless opportunities to enrich your life-just ask the 300,000 people we employ each year.

Kelly is committed to providing equal employment opportunities to all qualified employees and applicants regardless of race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or any other legally protected status, and we take affirmative action to recruit, employ, and advance qualified individuals with disabilities and protected veterans in the workforce. Requests for accommodation related to our application process can be directed to the Kelly Human Resource Knowledge Center. Kelly complies with the requirements of California's state and local Fair Chance laws. A conviction does not automatically bar individuals from employment. Kelly participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

Kelly Services is proud to be an Equal Employment Opportunity and Affirmative Action employer. We welcome, value, and embrace diversity at all levels and are committed to building a team that is inclusive of a variety of backgrounds, communities, perspectives, and abilities. At Kelly, we believe that the more inclusive we are, the better services we can provide. Requests for accommodation related to our application process can be directed to Kelly's Human Resource Knowledge Center. Kelly complies with the requirements of California's state and local Fair Chance laws. A conviction does not automatically bar individuals from employment.

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