Working Title : Assistant Marketing Manager
Job Class: State Program Administrator Director
Agency: Minnesota Lottery
Job ID: 88847
Location: Roseville
Telework Eligible : Yes (50% per month)
Full/Part Time : Full-Time
Regular/Temporary: Unlimited
Who May Apply: Open to all qualified job seekers
Date Posted: 09/16/2025
Closing Date: 09/23/2025
Hiring Agency/Seniority Unit: Minnesota State Lottery/Lottery MMA
Division/Unit: Sales and Marketing / Special Events
Work Shift: Day Shift
Work Hours: 8:00 a.m. - 4:30 p.m.
Days of Work: Monday - Friday
Travel Required :Yes (up to 10%)
Salary Range: $37.60 - $54.16 / hourly; $78,509 - $113,086 / annually
Classified Status: Classified
Bargaining Unit/Union: 216 - MMA
Work Area : Roseville
FLSA : Exempt Executive
Designated in Connect 700 Program for Applicants with Disabilities (https://mn.gov/mmb/careers/diverse-workforce/people-with-disabilities/connect700/) : Yes
The work you'll do is more than just a job.
At the State of Minnesota, employees play a critical role in developing policies, providing essential services, and working to improve the well-being and quality of life for all Minnesotans. The State of Minnesota is committed to equity and inclusion, and invests in employees by providing benefits, support resources, and training and development opportunities.
The Minnesota Lottery is seeking a dynamic and strategic Assistant Marketing Manager to lead the development and execution of high-impact field marketing initiatives and promotional programs. This role is pivotal in driving player engagement, enhancing retail visibility, and elevating the Lottery's brand presence across Minnesota.
As a brand champion, you'll ensure consistent, memorable experiences at every player and retail touchpoint. You'll collaborate cross-functionally with our advertising agency to align field efforts with broader campaign goals, while managing key partnerships, vendors, and promotional assets.
Key Responsibilities include:
Field Marketing, Merchandising & Sales Support: Lead the development of point of purchase and merchandising strategies that drive visibility and impact at retail; collaborate closely with sales teams to deliver effective, on-brand marketing tools that support lottery sales.
Event Strategy, Activation & Sponsorships: Lead planning and activation of events and sponsorships statewide; Ensure brand consistency and engagement at all public-facing activations
Branding, Ad Agency Support & Special Projects: Collaborate with creative teams and agency partners to align messaging: Manage special marketing initiatives that support brand growth
Vendor & Production Management: Oversee production timelines, budgets, and quality control for promotional items and print materials; Manage vendor relationships and procurement processes
Team Leadership, Administration & Cross-Department Collaboration: Provide guidance and support to marketing staff; Partner with internal departments to ensure cohesive execution of marketing strategies
Minimum Qualifications
To facilitate proper credit. your resume must clearly describe your experience and skills in the areas listed below and indicate the beginning and ending month and year for each job held.
Must poses supervisory OR demonstrate leadership experience. Leadership experience can include:
Experience as a supervisor, lead worker, team lead, project lead;
Completion of a State of Minnesota leadership program (e.g. ELI, SLI)
Completion of a similar or equivalent leadership development program through another organization.
AND
4+ years of experience in marketing campaigns, retail marketing, events/sponsorship management, or brand management.
Candidates will be assessed on the following minimum qualifications during the interview process.
Experience in managing vendor relationships and procurement processes.
Hands-on involvement in planning and executing public-facing events orsponsorship activations that drive brand engagement.
Background in supporting sales teams with marketing tools, merchandising strategies, and promotional assets.
Excellent written and verbal communication skills, including content creation and editing under tight timelines.
Ability to communicate effectively with individuals with a wide range of backgrounds, who do not share your same culture, ethnicity, language, or other common experiences.
*A Master's degree in Marketing, Communications, Business Administration, or a closely related field may substitute for eighteen months of experience, OR a related Bachelor's degree substitutes for one year, OR a related Associate's substitutes for six months.
Preferred Qualifications
Experience collaborating with advertising agencies or creative teams to align messaging across channels.
Bachelor's degree in Marketing, Communications, Business Administration, or a closely related field.
High attention to detail and organizational skills, especially in managing budgets, timelines, and cross-functional initiatives.
Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint, with the ability to create compelling presentations and reports.
Strategic thinker with a proactive mindset and ability to work independently while contributing to team goals.
Collaborative team player with the ability to build relationships across departments and with external partners.
Demonstrated leadership in cross-functional collaboration, including coordination with internal departments and external stakeholders.
Additional Requirements
This position requires successful completion of the following:
The Minnesota State Lottery will conduct a criminal background check and fingerprint check at the time of job offer for all prospective new employees.
The Minnesota State Lottery cannot hire any person who's been convicted of a felony or a crime involving fraud or misrepresentation within five years of employment or who's ever been convicted of a gambling-related offense.
In addition, the Minnesota State Lottery will perform the following background checks:
Employment Reference Checks (includes review of personnel file for current and former State of Minnesota employees)
SEMA4 Records Check (for current and former State of Minnesota employees)
Driver's License Records Verification
AN EQUAL OPPORTUNITY EMPLOYER
Minnesota State Colleges and Universities is an Equal Opportunity employer/educator committed to the principles of diversity. We prohibit discrimination against qualified individuals based on their race, sex, color, creed, religion, age, national origin, disability, protected veteran status, marital status, status with regard to public assistance, sexual orientation, gender identity, gender expression, or membership in a local commission as defined by law. As an affirmative action employer, we actively seek and encourage applications from women, minorities, persons with disabilities, and individuals with protected veteran status.
Reasonable accommodations will be made to all qualified applicants with disabilities. If you are an individual with a disability who needs assistance or cannot access the online job application system, please contact the job information line at 651-259-3637 or email careers@state.mn.us . Please indicate what assistance is needed.
