Director of Marketing and Content Strategy

The Evergreen State College • Olympia, WA • 8h ago

Position Information Position Title Director of Marketing and Content Strategy Working Title Location Olympia EEO Statement All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, disability, or status as a protected veteran. For more information regarding Evergreen's non-discrimination policies or to report discrimination, please visit the Affirmative Action and Equal Opportunity webpage at www.evergreen.edu/equalopportunity or contact the Affirmative Action and Equal Opportunity Officer at (360) 867-5371, Room 3102 Library Building, 2700 Evergreen Parkway NW, Olympia, WA 98505. Union Represented No Overtime Eligible No Monthly FTE 1.0 Salary Step (minimum monthly amount) $7,381.00 Salary Step (maximum monthly amount) $8,690.00 Cyclic Position No Cyclic Details n/a Project Position No End Date n/a Special Note This is a full-time, overtime exempt position on the Olympia campus of The Evergreen State College. This position is an "at-will" appointment, exempt from Washington State Civil Service rules and the Fair Labor Standards Act overtime requirements. Position Purpose This position is responsible for developing, managing, and assessing comprehensive, integrated marketing and strategic communications campaigns for the college. In support of recruitment, marketing, fundraising, branding, awareness, and community outreach activities, the incumbent oversees the creation and distribution of content across various channels to promote the college, engage prospective students, and maintain brand awareness. The position leverages digital marketing tools and storytelling techniques to effectively communicate the college's value proposition. Nature and Scope Under the general direction of the Associate Vice President for Enrollment, Marketing, and Communications, this position recruits, mentors, supervises, and reviews the performance of one internal communications liaison and the team's administrative support position. By effectively leading the internal communications liaison and guiding external content strategy, the incumbent is responsible for ensuring coordinated messaging across the college's various content channels (e.g., web, intranet, Inside Evergreen, social media). The position oversees the marketing budget, maintains relationships with several vendors supporting the work of the college, and advises campus partners on budget decisions related to their marketing and advertising projects. In collaboration with the Director of Creative and Web Services, this position works with other senior leadership members, ensuring an integrated approach to marketing and communications initiatives that elevate the reputation of the college and support the college's strategic goals. As the college's thought leader for strategic marketing, the incumbent supports all members of the marketing and communications team to apply marketing skills and knowledge throughout their work, improving our ability to deliver high-quality content and campaigns for the college. Essential Functions Strategic planning: In collaboration with the Associate Vice President for Enrollment, Marketing, and Communications, create and oversee a holistic marketing strategy aligned with the college's goals, including target audience segmentation, messaging development, and channel allocation. Content development: Lead the creation of engaging and informative content across multiple platforms like websites, social media, publications, and email marketing, ensuring consistency with brand voice. Editorial calendar management: Plan and schedule content releases across various

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