About Blue Cross and Blue Shield of Minnesota At Blue Cross and Blue Shield of Minnesota, we are committed to paving the way for everyone to achieve their healthiest life. We are looking for dedicated and motivated individuals who share our vision of transforming healthcare. As a Blue Cross associate, you are joining a culture that is built on values of succeeding together, finding a better way, and doing the right thing. If you are ready to make a difference, join us. The Impact You Will Have Blue Cross and Blue Shield of Minnesota is seeking a strategic, data-driven Senior Marketing Strategist to lead and execute high-impact marketing initiatives for our Medicare line of business. This role is ideal for a self-starter with deep experience in B2C/DTC marketing, who thrives in a fast-paced, collaborative environment and is passionate about driving growth through innovative, omni-channel campaigns. As a key member of our Government Markets team, you'll collaborate with Sales, Product, and P&L leaders to transform strategic business objectives into impactful marketing initiatives and go-to-market strategies. You'll spearhead integrated campaigns spanning TV, digital advertising, email, print, and beyond-leveraging data-driven insights, market trends, and rigorous testing to drive continuous performance improvement. You'll own the messaging strategy, develop creative briefs, manage agency relationships, and guide projects from concept to launch. Your ability to influence cross-functional teams, drive lead generation, and measure ROI will be critical to success. This role also plays a leadership part in fostering a culture of collaboration, innovation, and customer-centricity, helping elevate the Blue Cross brand and impact in the Medicare space. Your Responsibilities Develops and owns marketing plans for winning go-to-market strategies for Government Markets - Medicare. Collaborates with sales and product divisions on ongoing development of product and sales strategies. Develops reporting and utilizes data for insights. Continuously tests, learns and looks for new and better ways to accomplish goals. Executes implementation of marketing and communications plans and projects, providing updates to project team and business partners on an on-going basis. Supports measurement and evaluation of effectiveness for product and segment marketing programs including acquisition and retention metrics and ROI. Coordinates internal resources for production, creative and other support, as well as external vendors and other business partners as needed to develop and implement marketing plans. Program manager for acquisition and retention strategies. Takes a leadership role on working teams as needed. Helps build a culture of collaboration, innovation, ownership and putting the customer first. Required Skills and Experiences 5+ years of related professional experience. All relevant experience including work, education, transferable skills, and military experience will be considered. Demonstrated experience developing both B2C / DTC acquisition and retention marketing strategies. Strong knowledge of traditional and digital marketing practices, with a digital-first mindset. Project management skills for leading multi-faceted programs; proven collaborator with ability to lead cross-functional teams. Proven collaborator with ability to lead cross-functional teams. Experienceperformance analytics and reporting,leveraging data for insights, and data-driven storytelling. Strong written and verbal communication skills. Traits of successful candidate: Curiosity, customer-focused, relationship-builder, resourceful. High school diploma (or equivalency) and legal authorization to work in the U.S. Preferred Skills and Experiences Bachelor's degree Proven experience with B2C / DTC marketing, lead generation, and tradition and digital marketing; track record of successfully developing and executing marketing strategy deliverables and omni-channel campaigns. Expert knowledge in the areas of marketing strategy, customer engagement, digital and traditional advertising, product promotion, sales channels, and marketing measurement. Demonstrated ability to evaluate communications and creative concepts against business objectives, providing constructive and specific direction for briefs and revisions. Excellent verbal and written business communication skills, including the ability to simplify and summarize complex information, and create and deliver professional presentations to senior leadership and external audiences. Creative agency experience. Preferred, but not required:Health plan experience. Compensation and Benefits: Pay Range: $77,200.00 - $102,300.00 - $127,400.00 Annual Pay is based on several factors which vary based on position, including skills, ability, and knowledge the selected individual is bringing to the specific job. We offer a comprehensive benefits package which may include: Medical, dental, and vision insurance Life insurance 401k Paid Time Off (PTO) Volunteer Paid Time Off (VPTO) And more To discover more about what we have to offer, please review our benefits page. Role Designation Hybrid Anchored in Connection Our hybrid approach is designed to balance flexibility with meaningful in-person connection and collaboration. We come together in the office two days a week-one designated anchor day with your team, and one day of your choosing. These in-person moments foster relationships, creativity, and alignment. The rest of the week you are empowered to work remote. Equal Employment Opportunity Statement At Blue Cross and Blue Shield of Minnesota, we are committed to paving the way for everyone to achieve their healthiest life. Blue Cross of Minnesota is an Equal Opportunity Employer and maintains an Affirmative Action plan, as required by Minnesota law applicable to state contractors. All qualified applications will receive consideration for employment without regard to, and will not be discriminated against based on any legally protected characteristic. Individuals with a disability who need a reasonable accommodation in order to apply, please contact us at: talent.acquisition@bluecrossmn.com. Blue Cross and Blue Shield of Minnesota and Blue Plus are nonprofit independent licensees of the Blue Cross and Blue Shield Association. Blue Cross and Blue Shield of Minnesota is an Equal Opportunity and Affirmative Action employer that values diversity. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on race, color, creed, religion, sex, national origin, genetic information, marital status, status with regard to public assistance, disability, age, veteran status, sexual orientation, gender identity, or any other legally protected characteristic.
