Product Marketing

75F APAC • Bloomington, MN • 3h ago

WHAT WE VALUE: Teamwork | Innovation | Extreme Ownership | Tenacity

MISSION:

Your mission is to promote, explain, communicate, excite and ensure 75F continues to be one of the fastest growing automation companies in the smart buildings space.

Join our team as a Product Marketer and help 75F bring our innovative products to market. As a Product Marketer, you will be responsible for developing and executing go-to-market strategies that drive product adoption, disrupt the BMS market and grow revenue. You will work closely with cross-functional teams, including product management, sales, engineering and customer success, to understand customer needs and market trends, and develop messaging and positioning that resonates with our target audience. You will also be responsible for creating compelling content, such as product demos, case studies, whitepapers and tradeshow content, that showcases the value of our products and drives engagement with the building controls world.

THE PERSON WE NEED HAS:

A love of, and alignment with, the 75F mission, virtues & values.

An extremely high technical aptitude... we are an extremely high-tech company!

A love of winning with grit and perseverance in the face of adversity. We are a challenger brand competing against the big 4 incumbent controls companies.

A thirst for knowledge and belief that learning and growth never stops, and you seek it out.

Enthusiasm, passion, and energy.

Insanely good communication skills and a high level of professionalism and emotional intelligence.

Ability to manage multiple projects simultaneously. Must be able to seek input when required, prioritize and drive results.

Agility and flexibility, and ability to deal with ambiguity, and ability to work alone or with others as needed and be creative to deliver solutions.

WHAT YOU WILL DO:

Product marketing content development

Outline product marketing deployment timelines

Craft product storytelling vision and voice

Shape product marketing campaigns that target prospective customers

Possess a deep and unmatched understanding of our products and technology, conveying the value we deliver in a customer's own language.

Educate other departments on current product messaging

Facilitate sales enablement, including generation of technical sales collateral and product marketing materials, whitepapers and thought leadership pieces, tradeshows and user-friendly guides to real-world integration and use.

Execute win-loss analysis to improve pricing, messaging, value propositions, and the sales process, developing positioning based on customer and competitive insights and managing competitive audits of pricing and positioning of key players.

WHO YOU ARE:

3+ years of Significant product marketing and development experience

Bachelor's Degree or higher in a relevant field

HVAC Controls or BMS Doman Experience - preferred

Firm grasp of ways to develop strategic product marketing campaigns

Strong understanding of all aspects of product marketing across the product lifecycle: Market research and segmentation, targeting and customer insights, positioning and messaging, product management and content strategy, customer success, business intelligence, and sales enablement and support.

Understanding of CRM Platforms (i.e. HubSpot, Salesforce, or similar), content management systems, and digital marketing tools.

A highly analytical and data-based approach to customer needs, product adoption and sales processes.

High degree of empathy for others' perspectives and circumstances

Strong communication and collaboration skills in a global setup.

Based in the Twin Cities metro area and ready to be in our Bloomington HQ with a hybrid work model of 3 days in office.

TRAVEL: No travel is required with this position.

COMPENSATION & BENEFITS:

Pay range: $50K - $60K, based on experience level

Full range of medical plans

401K savings plan

Generous PTO

Being a part of one of the world's leading Climate Tech companies & working with a team of 200 passionate disruptors.

Please note, we are not currently accepting contract work, this is a full-time employee position

DIVERSITY & INCLUSION:

Our dedication to diversity and inclusion starts with our values. We lead with integrity and purpose, focusing on the future and aligning with our customers' vision for success. Our High-Performance Culture ensures that we have the best talent, that is highly engaged and eager to innovate.

ABOUT 75F:

75F is a fast-growing automation company headquartered in Bloomington at 35W and 494. Our technology is installed in thousands of buildings worldwide. We're backed by some of the most respected names in climate and innovation, including Breakthrough Energy (founded by Bill Gates), Climate Initiative, and Accurant International. We've been named one of the world's most efficient and cleanest companies, and offer a free on-site gym, free company lunches and training, a fully stocked break room, and the flexibility of both unlimited vacation and Work from Home Wednesdays.

Best of all, 75F is a mission-driven company with unmatched product-market fit. The solution you are bringing to customers is one you can and should believe in. With a CSAT score of near 100%, the comfort and performance of 75F smart sensors and controls speak for themselves, and we keep getting better.

We don't hire for boxes, we hire for potential. We want competitive, driven, and curious people who care about solving tough problems and bringing extraordinary value and performance value to new customers across North America.

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