Senior Marketing Consultant

KeyCorp • Buffalo, NY • 5h ago

Location:4910 Tiedeman Road - Brooklyn, Ohio 44144Job SummaryAs a member of the Marketing Execution Squad, the Senior Marketing Consultant will act as a strategic partner to the Specialty Marketing and Lead strategy squads as part of an agile operating model. The Sr Marketing Consultant is responsible for managing and executing marketing campaigns across various LOBs (currently Wealth, Business and Home Lending). The Sr Marketing Consultant will be responsible for the execution of client facing campaigns in collaboration with multiple data and channel partners. The Sr Marketing Consultant will coordinate all activities required to delivery omni-channel direct marketing campaigns, channels including Direct Mail, Email, Online banking messaging and Phone leads. This position will manage the campaign execution from end to end working with multiple teams across Key to coordinate delivery.ESSENTIAL JOB FUNCTIONS- Creates project plans with detailed information for all Marketing execution partners, including timing of each initiative.- Manages and executes assigned marketing campaigns in an accurate and efficient manner.- Identifies project problems/risks, proposes solutions, and escalates to leadership for timely resolution, if necessary.- Effectively works across internal and external teams to build trust and relationships with key stakeholders.- Works closely with internal and external agencies to develop project objectives and project plans.- Demonstrates consistent year-over-year improvements in program performance.- Is able to influence business partners and stakeholders in the effective use of marketing programs and channels to optimize returns.- Work with compliance and risk to ensure all campaigns are executed in a compliant manner, including documenting multiple approval check points.- Participate in regular audit activities of campaigns that were executed over a certain period of time to demonstrate alignment to compliant execution.- Seeks and identifies innovative marketing opportunities that support the overall marketing strategy.REQUIRED QUALIFICATIONS- Bachelor's degree in marketing, business or related field.- Minimum of 5 years marketing or related experience.- Proven ability to effectively organize, plan and execute multi-functional projects- Demonstrated analytical, process management, and conceptual skills- Demonstrated collaborative skills and ability to constructively challenge when needed- Possesses professional savvy; ability to effectively influence leaders and peers- Demonstrated leadership, relationship-building skills levels- Strong problem identification and reporting skills- Must be well organized and detail oriented- Knowledge in the Financial Service industry would be ideal but not required- Ability to travel (0 -10%)COMPETENCIES/SKILLS- Solid writing skills; can cohesively present and organize information- Participate in meetings with all levels to direct partners through the execution of a client facing marketing campaign- Agile experience and working knowledge of agile tools is a plus - Jira / Confluence- Self-starter, ability to take initiative with limited supervision- Ability to manage and prioritize workload to meet deadlines- Must have excellent attention to detail, high level of organization and excel at multi-tasking.- Strong project and time management skills- Ability to work independently with minimal supervision, while proactively sharing timely status updates and information with partners- Develops and owns assigned marketing projects within scope and timeline- Manage internal and external resources and agency partners to meet assigned objectives- Adheres to applicable risk policies and procedures- Ensure process adherence, regularly support internal audits validating compliance and risk policies are met- Cooperatively work with cross-functional teams for any project needCOMPENSATION AND BENEFITSThis

KeyCorp

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