Marketing Specialist

Kubota Engine America • Lincolnshire, IL • 3h ago

This job was posted by https://illinoisjoblink.illinois.gov : For more information, please see: https://illinoisjoblink.illinois.gov/jobs/12966991

Kubota Engine America

JOB TITLE: Marketing Specialist

DEPARTMENT: Sales I

REPORTS TO: Sr. Marketing Manager

FLSA STATUS: Non-Exempt

Job Description Summary

The Marketing Specialist will assist the Sr. Marketing Manager in developing marketing strategies to promote the companys products. Responsibilities include assisting in the creation of engaging content for various channels such as social media, email, and our website, as well as planning tradeshows and meetings, and managing distributor advertising. The Marketing Specialist will collaborate with other teams for a wide variety of projects.

Duties and Responsibilities

Plan, coordinate, and implement special events and other meetings, conferences, trade shows and special projects

Assist in the development of marketing materials, such as brochures and flyers and also includes printing and inventory control

Manage the advertising COOP program which includes reviewing claim submissions from distributors ensuring all information is complete, accurate and stays within budget prior to processing the credit

Create quarterly advertising COOP reports for distributors and set up meetings for review

Manage and maintain the design and content of the KEA website; process back end updates/changes; coordinate contact us emails

Extract and analyze KEA website analytics on a monthly basis

Create monthly website analytic reports with any recommendations and insights found

Maintain and manage the SharePoint MyKubota portal for Marketing.

Create monthly marketing reports

Create some design projects using Canva

Manage promotional items on the KEA promotional item online shop including determining items to be offered, pricing, inventory levels and assist other departments in sourcing for their needs.

Develop, implement and analyze metrics for enewsletters

Create surveys and summarize results

Maintain marketing expenses sheet throughout the year in order to track and stay on budget

Assist with the annual operating budget preparation in relation to advertising, marketing and promotion

Facilitating content for social media (Facebook, Instagram, LinkedIn, YouTube, Twitter, etc.)

Assist with photo and video shoots

Create monthly social media analytics and provide recommendations and insights found to improve

Assist in creating presentations

Assist with the creation of presentations for various meetings and events

Stay updated on industry trends and competitor activities.

Assist with market research and market analysis, communicate, organize, and maintain confidential information and material

Inform Marketing Manager of all noteworthy activities

Make copies, perform other clerical functions and duties as assigned

Maintain an organized and secure work environment

Support co-workers in other departments as needed

Inform Manager of all noteworthy activities

Follow safety guidelines and department and corporate policies and procedures

Authority

N/A

Job Knowledge, Skills, and Abilities

Good organizational skills

Strong attention to detail

Ability to work independently

Ability to multi-task, establish priorities and meet deadlines, maintain a flexible attitude and approach towards assignments, and maintain a level of organization in a changing and fast paced environment

Ability to comprehend a variety of instructions, both oral and written

Ability to communicate in a professional manner

Ability to be tactful and diplomatic in challenging situations

Ability to maintain a high level of confidentiality

Excellent presentation skills

Strong and clear oral and written communication skills

Excellent analytical skills

Advanced knowledge of word processing, presentation and spreadsheet applications

Knowledge of SharePoint

Ability to work with social media management tools such as Sprout Social.

Good analytical skills

Working knowledge of Apple products and OS such as Mac Book Pro, iPad, iPhone, etc.

Knowledge of Canva and graphic design software

Ability to work in WordPress.

Ability to travel approximately 15% of the time, possibly overnight, often with last minute notice; possible international travel.

Strong team player

Can work under pressure to tight deadlines

Some S

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