Market Development Specialist
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Market Development Specialist
Salary
$80,142.40 - $130,062.40 Annually
Location
Minneapolis, MN
Job Type
Full-Time
Job Number
2025-00236
Division
Metro Transit
Department
Mktg Graphics Sales Comm Minn
Opening Date
09/10/2025
Closing Date
9/24/2025 11:59 PM Central
Description
Benefits
Questions
WHO WE ARE
We are the Metropolitan Council, the regional government for the seven-county Twin Cities metropolitan area. We plan 30 years ahead for the future of the metropolitan area and provide regional transportation, wastewater, and housing services. More information about us on our website.
We are committed to supporting a diverse workforce that reflects the communities we serve.
The Metropolitan Council's Metro Transit Divisionis one of the country's largest transit systems, employs more than 3,000 people, and provides ridership through an integrated network of buses, light rail and commuter trains, as well as a resource for those who carpool, vanpool, walk or bike in the Twin Cities.
How your work would contribute to our organization and the Twin Cities region:
The Market Development Specialistwill be responsible for developing and implementing strategic marketing plans to support the Renew the Blue multi-year initiative for Metro Transit. In addition, you will manage projects that increase ridership, revenue and other initiatives that support Metro Transit Forward vision and mission.
This position is eligible for a hybrid (both remote and onsite) telework arrangement. The candidate's permanent residence must be in Minnesota or Wisconsin.
Recruitment Type: This posting will establish a six-month candidate pool for present and future openings.
What you would do in this job
Develop and implement strategic marketing plans to promote Metro Transit's services with a focus on the Renew the Blue multi-year initiative.
Develop and secure media plans and track in-market media performance and adjust as needed.
Manage all aspects of Renew the Blue and other marketing projects from development to execution including project timelines, budget, and tracking creative stages from copy writing and design.
Meet continuously and collaborate with key stakeholders to accurately coordinate marketing and communication strategies for established project goals.
Anticipate project financial requirements and coordinate budget approval, purchase order numbers, ensure payment of invoices and tracking of individual project budgets.
Facilitate and collaborate with cross functional teams comprising of staff from multiple divisions to analyze and identify opportunities for program awareness initiatives.
Research, identify and/or develop initiatives, such as events, quarterly stakeholder meetings and other opportunities to showcase Renew the Blue, that will be critical to project awareness.
Support stakeholder initiatives that can include collateral creation, securing event giveaways and staffing at events.
Develop and foster key partnerships that will help further enhance awareness of Renew the Blue and other key projects.
Marketing promotion development which includes strategizing, building and overseeing marketing campaigns using a multiplatform approach that includes advertising and promotions to increase ridership, provide customer service and promote brand awareness.
What education and experience are required for this job (minimum qualifications)
High school diploma/GED AND at least seven (7) years of related marketing and public relations experience to include advertising, market research and media community relations.
Associate's degree or higher in Marketing, Business Administration, Communications or related field AND five (5) years of related marketing and public relations experience to include advertising, market research and media community relations.
Bachelor's degree in Marketing, Business Administration, Communications or closely related field AND three (3) years of marketing and public relations experience to include advertising, market research and media community relations.
Master's degree in Marketing, Business Administration, Communications or related field AND one (1) year of marketing and public relations experience to include advertising, market research and media community relations.
What additional skills and experience would be helpful in this job (desired qualifications):
Experience working with a diverse workforce or diverse communities.
Experience collaborating with multiple departments to gain consensus and meet project requirements and deadlines.
What knowledge, skills and abilities you should have within the first six months on the job:
Knowledge of and ability to put strategic marketing principles and practices into action.
Knowledge of Market data analysis and market research processes.
Skilled in managing projects and planning, organizing, and implementing public events.
Skills in collaboration, facilitation and communications with internal MT departments and external venders, marketing partners.
Detail-oriented, organized, and applies effective time management skills to meet all deadlines. Able to successfully prioritize and manage multiple tasks and numerous projects in a fast-paced environment. Communicates clearly and effectively both orally and in writing to all levels of people inside and outside the organization, including possessing good grammar, voice and diction. Skilled in public speaking and conducting presentations using a laptop.
Skilled in using Microsoft Teams, Word, Excel, PowerPoint applications and ability to use email and Outlook calendar functions for setting up meetings, presentations and events.
Effective problem analysis and resolution skills.
Active listening skills and skilled in dealing with conflict and stressful situations.
Ability to understand statistical analysis and database management.
Ability to use copiers, printers, and other office equipment required for putting together meeting materials.
What you can expect from us:
We offer the opportunity to make a difference and positively influence the Twin Cities metropolitan area. We encourage our employees to develop their skills through on-site training and tuition reimbursement. We provide a competitive salary, excellent benefits and a good work/life balance.
Additional information
Union/Grade: Non-Rep / Grade G
FLSA Status: Exempt
Safety Sensitive: No
What your work environment would be:
You would perform your work in a standard office setting. Work may sometimes require travel between your primary work site and other sites.
What steps the recruitment process involves:
We review your minimum qualifications.
We rate your education and experience.
We conduct a structured panel interview.
Once you have successfully completed the steps above, then:
If you are new to the Metropolitan Council, you must pass a drug test (safety sensitive positions only), and a background check which verifies education, employment, and criminal history. A driving record check and/or physical may be conducted if applicable to the job. If you have a criminal conviction, you do not automatically fail. The
Metropolitan Council considers felony, gross misdemeanor and misdemeanor convictions on a case-by-case basis, based on whether they are related to the job and whether the candidate has demonstrated adequate rehabilitation.
If you are already an employee of the Metropolitan Council, you must pass a drug test (if moving from a non-safety sensitive position to a safety sensitive position) and criminal background check if the job you're applying for is safety sensitive, is a supervisory or management job, is in the Finance, Information Services, Audit, or Human Resources departments, or has access to financial records, files/databases, cash, vouchers or transit fare cards. A driving record check and/or physical may be conducted if applicable to the position.
IMPORTANT: If you make a false statement or withhold information, you may be barred from job consideration. The Metropolitan Council is an Equal Opportunity, Affirmative Action, and veteran-friendly employer. The Council is committed to a workforce that reflects the diversity of the region and strongly encourages persons of color, members of the LGBTQ community, individuals with disabilities, women, and veterans to apply.
If you have a disability that requires accommodation during the selection process, please email HR-OCCHealth@metc.state.mn.us.
Employer
Metropolitan CouncilAddress
390 Robert St. N.
St. Paul, Minnesota, 55101
Website
https://metrocouncil.org
We believe our employees are a key to our agency's success! In order to attract and retain high quality employees, the Council provides a highly competitive benefits package both in choice and coverage levels. Some highlights about our benefits are listed below:
Guaranteed monthly retirement income through Minnesota State Retirement System pension fund
Opportunity to save additional funds for retirement on a tax-deferred basis through a voluntary deferred compensation (457) plan
Two or more medical plans from which to choose, with employer contribution towards premiums over 80%
Dental insurance, life insurance and vision insurance
The following benefits are provided to all employees as part of working for the Council. You will have access to free:
Well@Work clinic
bus/rail pass valued at over $1200 per year
parking at many job locations
fitness centers at many job locations
Employee Assistance Program
extensive health and wellness programs and resources
01
Applicant Instructions: It is important thatyour application shows all relevant education and experienceyou possess. The supplemental questions listed below are to further evaluate your education and experience and to determine your eligibility for this position. Answer each question completely, and please do not @type "see resume" otherwise your application will be considered incomplete, and you will not receive further consideration for this position. The experience you indicate in your responses should also be consistent with the Work History section of this application. If you attach a resume and/or cover letter to your application, it will be reviewed at the education and experience review step. I have read and understand the above instructions regarding my application and supplemental questions.
Yes
No
02
How did youfirsthear about this job opening?
CareerForce Center
Community Event/Organization
Employee Referral
Facebook
Glassdoor
Indeed
Job Fair
LinkedIn
Metro Transit Bus Advertisement
Twitter
Website: governmentjobs.com
Website: metrocouncil.org
Website: metrotransit.org
Website: minnesotajobnetwork.com
Other
03
If you selected 'Other', please describe where you first heard about this job. if you selected 'Employee Referral' please enter the employee's first and last name, ID number (if known), and job title. Type N/A if not applicable.
04
Please select the option that reflects your level of education and experience.
High school diploma/GED AND at least seven (7) years of related marketing and public relations experience to include advertising, market research and media community relations.
Associate's degree or higher in Marketing, Business Administration, Communications or related field AND five (5) years of related marketing and public relations experience to include advertising, market research and media community relations.
Bachelor's degree in Marketing, Business Administration, Communications or closely related field AND three (3) years of marketing and public relations experience to include advertising, market research and media community relations.
Master's degree in Marketing, Business Administration, Communications or related field AND one (1) year of marketing and public relations experience to include advertising, market research and media community relations. None of these options fit my education and experience.
05
Describe a time when you adapted your communication or work style to collaborate more effectively with someone from a different background or age group. In your response, be sure to include the situation, the specific actions you took, the outcome, and what you learned from the experience. In your response specify the situation, actions you took, outcome, and what you learned. If you do not have this experience, @type NA.
06
Describe your experience leading and collaborating cross functional teams and provide 1 - 2 detailed examples of your experience leading and collaborating cross functional teams. If you do not have this experience, please @type "None".
07
This position involves coordinating, monitoring, and reporting on campaign performance data from media buys, direct mail, advertising asset inventory, project results, and research analysis. Please provide specific examples of the @types of data you have worked with in similar @contexts, as well as the reporting methods and tools you used to track and communicate performance insights. If you do not have this experience, please @type "None".
08
This position requires managing multiple recruitment, construction, and ridership-building campaigns simultaneously, while collaborating with a variety of internal and external stakeholders. Please provide 1-2 detailed examples of how you have effectively managed and prioritized multiple projects with differing levels of urgency and importance. If you do not have this experience, please @type "None".
09
Can you describe a marketing campaign you led or contributed to from start to finish? What was the goal, how did you develop the strategy, what channels did you use, and how did you measure success? If you do not have this experience, please @type "None". * Required Question
10
Tell me about your experience working with minority and/or cross-cultural communities.
Required Question
Employer
Metropolitan Council
Address
390 Robert St. N.St. Paul, Minnesota, 55101
Website
https://metrocouncil.org
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