Marketing Manager

Magnolia Hospice Burnet • Burnet, TX • 3h ago

Magnolia Hospice - Marketer

BURNET, TX

Description

About Us:

At Magnolia Hospice, we believe Hospice care is more than a serviceits a calling. Every day, our team brings comfort, dignity, and peace of mind to patients and families facing lifes most delicate moments. With compassion at our core, we create a workplace where kindness leads, voices are heard, and every role carries purpose. If youre looking to make a difference in the lives of others while being part of a team that feels like family, wed love to welcome you.

Job Summary:

The primary function is to act as a liaison between the Agency and the community regarding community and customer needs. Responsibilities include planning, organizing, directing, controlling, and providing the leadership to develop and promote programs and services while maintaining the standards of practice consistent with quality health care and maximizing human, financial, and equipment resources.

Essential Functions:

Develops short-term and long-term sales strategies to establish and/or expand business in the assigned region

Provides counsel to the Agency regarding needs of the community; program development including personnel needs and financial needs.

Implements process to determine which referrals are directly related to the contact of the specialist

Develops marketing plans, business plans, sales strategies and action plans for identified targets of opportunity that clearly define objectives, goals, win strategies, schedules, and action assignments.

Develops and expands existing client base.

Established marketing goals to ensure share of market and profitability of services.

Participates in all job fairs for the region.

Promotes business by continuously calling and identifying potential clients.

Establish and maintains on-going client relationships with discharge planners, physicians staff, and physicians; hospitals, nursing homes, residential centers, senior citizen centers and other sources as requested

Provides immediate and detailed feedback regarding sales calls or prospects to their Supervisor

Oversees public relations activities, special events and celebrations

Monitors, evaluates, promotes, and orders all promotional products

Conducts presentations to appropriate associations and organizations to increase awareness of company

Assists other locations as needed to provide direction and communication with other business development representatives

Demonstrates an in-depth knowledge of, and ensures compliance with, all local, state, and federal laws relating to the operations of the Agency.

Additional Responsibilities:

Performs other related duties as assigned or requested.

Adheres to the appropriate State Association for Home Care Code of Ethics.

Conforms to all applicable Agency policies and procedures.

Participates actively in continuing education and in-services.

Maintains confidentiality of patient information and business trade practices.

Assumes accountability for reporting incidents and complaints according to Agency policy.

Knowledge / Skills / Abilities:

Sympathetic attitudes towards care of the sick

Ability to read, write and carry out directions

Maturity and ability to deal with demands of the job

Basic math skills related to patient care

Cooperative attitude

Time management

Information Management:

Treats all information and data within the scope of the position with appropriate confidentiality and security.

Risk Management:

Cooperates fully in all risk management activities and investigations.

Keeps abreast in changes in health care law.

Maintains Agency/program compliance with local, state and federal laws.

Additional Requirements:

Reliable transportation.

Minimum Position Qualifications:

List the minimum qualifications required for this position.

Education: High school diploma or equivalent; Bachelors degree preferred

Experience: Three (3) to five (5) years experience in home health or medical background preferred

License / Certification: Drivers license and proof of current auto liability insurance; No Listing in the OIG

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