Digital Marketing Specialist

Action Day Schools • San Jose, CA • 9h ago

Are you a digital marketing guru with a passion for education? Look no further! As a steadfast leader in the Bay Area's childcare and private education industry, we are dedicated to creating excitement for learning in a fun and loving environment. In 2024, Action Day Schools was voted one of the Best Places to Work in the Bay Area and we have positions open for candidates with the same tenacity, determination, and love for fun as we do. If this sounds like you, we encourage you to apply!

Action Day Schools is seeking a dynamic and creative Digital Marketing Specialist to join our team and work collaboratively with our Brand & Growth Initiatives Manager from our corporate office in San Jose. Reporting to the Executive Director of Administration, this role is responsible for overseeing all digital marketing campaigns, identifying strategic opportunities, and executing data-driven initiatives to increase lead generation. Key areas of focus include SEO, PPC, local search, and display advertising. This is a unique opportunity to join a collaborative, high-impact team where your ideas and contributions are valued and recognized.

As Digital Marketing Specialist, you will be responsible for:

Plan, execute, and optimize paid digital advertising campaigns across platforms, including Google Ads, Meta, and other niche or regional networks.

Track, analyze, and report on performance metrics for all digital campaigns to ensure ROI and alignment with lead generation goals.

Serve as primary liaison with external marketing vendors and digital advertising partners (e.g., ad agencies, Google Ads, Niche) to manage deliverables and performance.

Manage website content updates, oversee functionality, and coordinate with web developers to maintain performance and SEO best practices.

Develop and implement strategies for lead generation through digital channels, including PPC, SEO, and email marketing.

Maintain and execute a strategic editorial calendar for all direct communications, including newsletters, e-blasts, and seasonal campaigns.

Continuously analyze digital marketing spend across channels and recommend optimizations to improve efficiency and performance.

Assist with other marketing activities as required to support team priorities and organizational objectives.

Compensation Range: $80,000- $90,000 per year

Requirements

What you bring to the organization:

Bachelor's degree in Marketing, Communications, Graphic Design, or a related field

3-5 years experience managing and optimizing multi-channel digital campaigns (Google Ads, Meta, SEO, email marketing), with a focus on lead generation, ROI, and performance tracking using tools like Google Analytics and Tag Manager

Proven experience managing website content and performance, collaborating with developers, and overseeing digital vendor relationships to ensure campaign success, SEO best practices, and strategic communication execution

Strong graphic design skills with proficiency in Adobe Creative Suite or similar tools.

Excellent written and verbal communication skills.

Ability to manage multiple projects simultaneously and meet deadlines.

Possesses reliable personal transportation

Experience with website management platforms, such as WordPress, is a plus

Passion for education and a commitment to supporting the mission of Action Day Schools

Benefits

Benefits for full-time employees working 30+hrs/wk include:

Vacation, sick, and holiday pay- including a paid holiday closure in late December!

Medical, dental, and vision

401k

FSA

Long Term Disability

Life Insurance

Childcare/Private Education Tuition Discount Benefits-- At Action Day Schools, it is our goal to enrich the lives of both you and your children!

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